See how PropelAuth's B2B-focused authentication platform works in 2026, including pricing, SSO and SCIM support, key features, pros and cons.
Category
Security
Pricing
Freemium subscription based on monthly active users (MAUs), with a free tier, paid Growth and Growth Plus plans, and custom-quoted Enterprise pricing for larger deployments., from Free for up to 10,500 monthly active users; Growth plan starts at $150 per month
Verified
Not yet
Last updated
July 19, 2026
Founded
2021
Headquarters
Redwood City, California, United States
Free PlanWeb AppAPIFreemium
Overview
PropelAuth is a B2B-focused authentication and user management platform founded in 2021 and headquartered in Redwood City, California. The company went through Y Combinator's Winter 2022 batch and has raised roughly 3.09 million dollars from investors including Y Combinator, Tiger Global, and Soma Capital.
Unlike general-purpose identity platforms adapted for B2B use cases, PropelAuth is built from the ground up around the reality of B2B SaaS: customers are companies with many employees, different roles, and enterprise IT requirements like SSO and SCIM, not just individual end users.
Key Features
Organizations are a first-class concept throughout PropelAuth: users can belong to multiple organizations with different roles in each, organizations can auto-join users via verified company email domains, and every authenticated request carries the user's organization membership, roles, and permissions.
Enterprise-readiness features, including SAML and OIDC SSO and SCIM directory provisioning for providers like Okta, Microsoft Entra ID, OneLogin, and JumpCloud, are deeply integrated rather than bolted on, and customers can self-configure their own SSO connections without requiring code changes from the PropelAuth customer.
Pricing
PropelAuth's pricing is based on monthly active users (MAUs). The free tier covers up to 10,500 MAUs with unlimited organizations, while the Growth plan at 150 dollars per month adds unlimited enterprise SSO connections, user impersonation, a staging environment, and API key management.
A Growth Plus plan at 500 dollars per month adds SCIM directory sync and advanced organization and security controls, while Enterprise customers receive custom pricing. Notably, all paid plans include unlimited SSO connections with no per-connection fees.
Key Features
Organizations as a first-class concept — Model B2B customers as organizations with multiple users, each holding different roles per organization they belong to.
SAML and OIDC single sign-on — Support enterprise SSO for providers like Okta, Microsoft Entra ID, OneLogin, and JumpCloud with no code changes required.
SCIM directory provisioning — Sync user provisioning and deprovisioning automatically with customers' identity providers via SCIM.
Self-serve SSO setup — Let your B2B customers configure their own SSO connections through guided flows without requiring engineering support.
User impersonation for support — Safely impersonate a user for debugging or support purposes, with built-in guardrails and audit alerting.
Webhooks and Terraform provider — React to user and organization lifecycle events via webhooks, and manage auth configuration as code with a dedicated Terraform provider.
Self-service API keys — Let users and organizations generate their own API keys, which automatically invalidate if the associated account is blocked or deleted.
Pros & Cons
Pros
Purpose-built for B2B SaaS with organizations, roles, and permissions modeled as core concepts rather than add-ons
Unlimited SSO connections included on paid plans with no per-connection fees, unlike some competitors
Generous free tier covering up to 10,500 monthly active users
Self-serve SSO and SCIM setup reduces engineering overhead when onboarding enterprise customers
Cons
Small team size (estimated under 10 employees) means less scale than larger, more established identity providers
Less brand recognition than major identity platforms like Auth0 or Okta, which may matter for enterprise procurement checklists
SCIM directory sync requires stepping up to the pricier Growth Plus plan
As a young, venture-backed startup, long-term product roadmap and company stability carry more uncertainty than incumbents
Pricing
Free $0 Monthly
Growth $150/month Monthly
Growth Plus $500/month Monthly
Enterprise Custom quote Annual
Frequently Asked Questions
What is PropelAuth used for
PropelAuth is used by B2B SaaS companies to add authentication, organization management, and enterprise features like SSO and SCIM to their products without building it themselves.
How much does PropelAuth cost
PropelAuth is free for up to 10,500 monthly active users. The Growth plan starts at 150 dollars per month, Growth Plus is 500 dollars per month, and Enterprise pricing is custom quoted.
Does PropelAuth charge extra per SSO connection
No, all of PropelAuth's paid plans include unlimited enterprise SSO connections with no additional per-connection fees.
Does PropelAuth support SCIM provisioning
Yes, SCIM directory sync is available starting on the Growth Plus plan, supporting providers like Okta, Microsoft Entra ID, OneLogin, and JumpCloud.
Who founded PropelAuth
PropelAuth was founded in 2021 and went through Y Combinator's Winter 2022 batch, raising roughly 3.09 million dollars from investors including Y Combinator, Tiger Global, and Soma Capital.
Can a user belong to multiple organizations in PropelAuth
Yes, PropelAuth models organizations as a first-class concept, and a single user can belong to multiple organizations with different roles in each.
Where is PropelAuth headquartered
PropelAuth is headquartered in Redwood City, California, United States.
Does enabling SSO for a customer require code changes
No, PropelAuth is designed so that customers can self-configure their own SSO connections through guided setup flows without requiring code changes.