See how Publer compares for social media scheduling in 2026: free plan limits, Professional and Business pricing, AI captions, analytics, and G2/Capterra…
Publer is a social media management and scheduling platform founded in Tirana, Albania. Its roots trace back to 2012 as a side project by founder Ervin Kalemi to automate Facebook updates for a family travel agency; the company was formally established in 2017 and has remained fully bootstrapped without outside venture funding.
By 2024, Publer reported roughly 350,000 users, about 13,300 paying customers, and approximately $2.4 million in annual recurring revenue, positioning it as a lower-cost alternative to larger incumbents like Buffer and Hootsuite for small businesses and agencies.
Publer lets teams plan and publish content across Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, and Google Business Profile from a single visual content calendar, with bulk scheduling for handling many posts at once. Built-in AI tools help write captions and suggest hashtags, and a native Canva integration lets users design graphics without leaving the workflow.
Paid tiers add analytics reporting, best-times-to-post recommendations, competitor analysis, content recycling with tag-based rules, recurring post automation, downloadable PDF reports, video watermarking, and API access for teams that want to build custom integrations.
Publer's Free plan supports up to three social accounts (excluding X), ten pending scheduled posts per account, twenty-five saved drafts, and twenty-four hours of post history with no credit card required. Paid plans are priced around a baseline of three connected accounts, with additional accounts and team members billed incrementally.
Professional starts at $12 per month and unlocks unlimited scheduling, AI Assist, and Canva integration; Business is $21 per month and adds full analytics, competitor analysis, and content recycling; Enterprise offers custom pricing for unlimited users and accounts. Annual billing saves roughly 20 percent compared to paying monthly.
Yes, Publer has a free plan for up to 3 social accounts, with paid plans unlocking more accounts and features.
Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, and Google Business Profile.
Professional starts at $12/month and Business at $21/month for 3 accounts, with Enterprise available at custom pricing.
Yes, AI Assist helps generate captions and hashtag suggestions.
Ervin Kalemi founded Publer in Tirana, Albania, with the company formally established in 2017.
Yes, Publer has a native Canva integration for designing graphics.
Yes, though per-account pricing scales with the number of client accounts managed.
Yes, with expanded analytics reporting available on the Business and Enterprise tiers.