Sellfy is an e-commerce platform for creators selling digital products, merch, and subscriptions. See 2026 pricing plans, features, pros and cons.
Category
Ecommerce
Pricing
Tiered monthly subscription based on annual sales volume, with a discount for annual billing, from $29 per month billed annually (Starter plan) or $39 per month billed monthly
Verified
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Last updated
July 19, 2026
Founded
2011
Headquarters
Riga, Latvia
Web AppFree TrialNo-CodeTemplates
Overview
Sellfy is a cloud-based e-commerce platform founded in 2011 and headquartered in Riga, Latvia, built for independent creators and small business owners who want to sell digital downloads, physical merchandise, subscriptions, and print-on-demand products from a single online store. The company was founded by Maris Dagis, who continues to serve as CEO, and employs roughly 32 people.
Sellfy positions itself as a simpler, lower-cost alternative to full-featured e-commerce platforms for creators whose primary need is a straightforward storefront rather than a complex, multi-category retail operation.
Key Features
Sellfy provides a drag-and-drop store editor with customizable themes, custom code support, and custom domain connection, along with built-in email marketing, customer review collection, and PayPal and Stripe payment processing. All storefronts include a free SSL certificate, mobile optimization, and VAT and tax settings for international sales.
Higher tiers add custom checkout fields, product upselling, abandoned cart recovery, and affiliate program support, plus the ability to remove Sellfy branding from the storefront and access to product and design migration assistance.
Pricing
Sellfy's three plans are gated by annual sales volume rather than product count: Starter (up to $10k in annual sales) starts at $39 per month monthly or $29 per month billed annually; Business (up to $50k in annual sales) is $79 monthly or $59 annually; and Premium (up to $200k in annual sales) is $159 monthly or $119 annually. Annual billing offers a 25 percent discount across all tiers.
All Sellfy plans charge zero transaction fees on sales, so sellers only pay standard PayPal or Stripe processing fees rather than an additional platform cut, unlike some competing creator commerce platforms.
Key Features
Drag-and-drop store builder — Customize a storefront with themes, a visual editor, and the ability to add custom code for further personalization.
Zero transaction fees — Sellfy does not charge a percentage cut on sales beyond standard PayPal and Stripe processing fees, on any plan.
Multi-format product support — Sell digital downloads, physical merchandise, subscription products, and print-on-demand items from a single storefront.
Built-in email marketing — Send marketing emails and collect customer reviews directly through the platform without a separate tool.
Custom domain and SSL — Connect a custom domain to the storefront with a free SSL certificate included on all plans.
Cart abandonment recovery — Automatically follow up with customers who leave items in their cart without completing checkout, on Business and Premium tiers.
Affiliate program support — Let affiliates promote products and earn commissions directly through the storefront on Business and Premium tiers.
Print-on-demand integration — Sell custom-branded merchandise without holding inventory through built-in print-on-demand product support.
Pros & Cons
Pros
No transaction fees on any plan beyond standard payment processor charges
Simple setup aimed specifically at creators rather than general retailers
Supports digital, physical, subscription, and print-on-demand products in one store
Annual billing offers a meaningful 25% discount versus monthly pricing
Built-in email marketing and review collection reduce the need for extra tools
Cons
Plans are capped by annual sales volume, forcing upgrades as a store grows
Lacks the deep customization and app ecosystem of larger platforms like Shopify
Sellfy branding remains visible on the lower Starter tier
Priority support and migration assistance are reserved for the top Premium tier
Smaller company size relative to major e-commerce competitors may mean fewer resources for rapid feature development
Pricing
Starter $39/month ($29/month billed annually) Monthly or annual
Business $79/month ($59/month billed annually) Monthly or annual
Premium $159/month ($119/month billed annually) Monthly or annual
Frequently Asked Questions
How much does Sellfy cost?
Sellfy's Starter plan starts at $39 per month billed monthly ($29 per month billed annually) for up to $10,000 in annual sales, with Business and Premium tiers priced higher for larger sales volumes.
Does Sellfy charge transaction fees?
No, Sellfy does not charge any platform transaction fees on any plan. Sellers only pay standard processing fees to PayPal or Stripe.
When was Sellfy founded?
Sellfy was founded in 2011 and is headquartered in Riga, Latvia.
What products can I sell on Sellfy?
Sellfy supports digital downloads, physical merchandise, subscription products, and print-on-demand items, all from a single storefront.
Does Sellfy have a free plan?
Sellfy does not offer a permanent free plan; all tiers are paid subscriptions, though a free trial is typically available.
What is the difference between Sellfy's plans?
The three plans (Starter, Business, Premium) are differentiated primarily by the annual sales volume they support, along with features like cart recovery, affiliate support, and priority support on higher tiers.
Can I use my own domain with Sellfy?
Yes, all Sellfy plans support connecting a custom domain along with a free SSL certificate.
Who founded Sellfy?
Sellfy was founded by Maris Dagis, who continues to serve as the company's CEO.