Sellfy is an e-commerce platform for creators selling digital products, merch, and subscriptions. See 2026 pricing plans, features, pros and cons.
Researched and fact-checked by Bartu Cavusoglu · Updated July 19, 2026
Sellfy is a cloud-based e-commerce platform founded in 2011 and headquartered in Riga, Latvia, built for independent creators and small business owners who want to sell digital downloads, physical merchandise, subscriptions, and print-on-demand products from a single online store. The company was founded by Maris Dagis, who continues to serve as CEO, and employs roughly 32 people.
Sellfy positions itself as a simpler, lower-cost alternative to full-featured e-commerce platforms for creators whose primary need is a straightforward storefront rather than a complex, multi-category retail operation.
Sellfy provides a drag-and-drop store editor with customizable themes, custom code support, and custom domain connection, along with built-in email marketing, customer review collection, and PayPal and Stripe payment processing. All storefronts include a free SSL certificate, mobile optimization, and VAT and tax settings for international sales.
Higher tiers add custom checkout fields, product upselling, abandoned cart recovery, and affiliate program support, plus the ability to remove Sellfy branding from the storefront and access to product and design migration assistance.
Sellfy's three plans are gated by annual sales volume rather than product count: Starter (up to $10k in annual sales) starts at $39 per month monthly or $29 per month billed annually; Business (up to $50k in annual sales) is $79 monthly or $59 annually; and Premium (up to $200k in annual sales) is $159 monthly or $119 annually. Annual billing offers a 25 percent discount across all tiers.
All Sellfy plans charge zero transaction fees on sales, so sellers only pay standard PayPal or Stripe processing fees rather than an additional platform cut, unlike some competing creator commerce platforms.
Sellfy's Starter plan starts at $39 per month billed monthly ($29 per month billed annually) for up to $10,000 in annual sales, with Business and Premium tiers priced higher for larger sales volumes.
No, Sellfy does not charge any platform transaction fees on any plan. Sellers only pay standard processing fees to PayPal or Stripe.
Sellfy was founded in 2011 and is headquartered in Riga, Latvia.
Sellfy supports digital downloads, physical merchandise, subscription products, and print-on-demand items, all from a single storefront.
Sellfy does not offer a permanent free plan; all tiers are paid subscriptions, though a free trial is typically available.
The three plans (Starter, Business, Premium) are differentiated primarily by the annual sales volume they support, along with features like cart recovery, affiliate support, and priority support on higher tiers.
Yes, all Sellfy plans support connecting a custom domain along with a free SSL certificate.
Sellfy was founded by Maris Dagis, who continues to serve as the company's CEO.