Compare Shopify's 2026 pricing plans, features, pros and cons. See if this leading e-commerce platform fits your online store or retail business.
Shopify is a commerce platform founded in 2006 in Ottawa, Canada, that lets businesses of any size launch and run online stores, physical retail locations, and multi-channel selling operations from one system. Publicly traded on both the NYSE and TSX under the ticker SHOP, Shopify has grown from a niche snowboard-shop project into infrastructure powering millions of merchants worldwide.
The platform is used by everyone from first-time solo entrepreneurs to large global brands, thanks to a tiered plan structure that scales pricing and feature depth with business size. Shopify combines storefront hosting, payments, inventory, shipping, and marketing tools with a large third-party app ecosystem and theme marketplace.
Shopify provides a drag-and-drop storefront builder and theme library, built-in payment processing through Shopify Payments (plus support for over 100 third-party gateways), and point-of-sale hardware for in-person retail. Merchants can sell across social platforms, marketplaces, and increasingly through AI shopping assistants via the Agentic plan.
Beyond the storefront, Shopify includes inventory, order, and shipping management, Shopify Flow for workflow automation, and built-in analytics. Its app ecosystem and developer APIs allow deep customization, while Shopify Plus adds enterprise-grade features like custom checkout extensibility for high-volume merchants.
Shopify's 2026 lineup includes a free, no-storefront Agentic plan for selling through AI assistants (billed per completed sale), a Starter plan at $5 per month for link-in-bio and social selling, and standard Basic, Grow, and Advanced plans priced at $39, $105, and $399 per month respectively, each unlocking more advanced reporting, staff accounts, and lower transaction fees.
At the top end, Shopify Plus starts from $2,300 per month and targets high-volume and enterprise merchants who need custom checkout, higher API limits, and dedicated support. Paying annually on the Basic, Grow, and Advanced plans saves approximately 25 percent compared to monthly billing.
Shopify's 2026 plans range from a free Agentic plan and a $5/month Starter plan up to Basic ($39/month), Grow ($105/month), Advanced ($399/month), and Plus (from $2,300/month).
Shopify charges additional transaction fees on plans where merchants use a payment gateway other than Shopify Payments.
Yes, Shopify offers point-of-sale hardware and software for in-person retail alongside its online store tools.
Shopify Plus is Shopify's enterprise-tier plan, starting from $2,300 per month, built for high-volume merchants needing custom checkout and dedicated support.
Yes, Shopify's drag-and-drop builder and guided setup make it accessible to merchants without coding experience.
Yes, Shopify is publicly traded on the NYSE and Toronto Stock Exchange under the ticker SHOP.
Shopify is headquartered in Ottawa, Ontario, Canada.
The Agentic plan, launched in 2026, is a free, no-storefront plan that lets merchants sell through AI shopping assistants like ChatGPT and Gemini, billed per completed sale.