Bloomreach powers e-commerce search, merchandising, marketing automation, and headless content for enterprise retail brands with built-in AI.
Bloomreach is an AI-driven commerce experience platform founded in 2009 by Raj De Datta and Ashutosh Garg and headquartered in Mountain View, California. It was built to help online retailers make their own product catalogs as easy to search and discover as the open web, and has since expanded well beyond search into marketing automation and content management.
Two key acquisitions shaped the modern product line: Hippo CMS in 2016 became the foundation for Bloomreach Content, and Exponea in 2021 became the foundation for Bloomreach Engagement, a real-time customer data and marketing automation platform. Bloomreach now serves more than 850 global brands, including Albertsons, Staples, Bosch, Puma, and Marks and Spencer.
The company's AI layer, called Loomi, is embedded across every Bloomreach product, generating product descriptions, personalized recommendations, and conversational shopping experiences without a separate add-on fee.
Bloomreach Discovery handles product search, category pages, and merchandising, using AI-driven relevance ranking to help shoppers find products across large catalogs. Bloomreach Engagement covers email, SMS, and web personalization campaigns backed by a real-time customer data platform.
Bloomreach Content is a headless CMS that lets brands manage commerce content and page experiences independently of their storefront's front-end framework, while Bloomreach Clarity adds an AI-powered conversational shopping assistant that helps customers find products through natural-language interaction.
Because Loomi AI runs across all four products, features like AI-generated product content, personalized recommendations, and automated campaign optimization are available regardless of which specific Bloomreach module a customer adopts.
Bloomreach does not publish a fixed price list. Subscriptions are structured around a module fee for each product a customer adopts (Discovery, Engagement, or Content) plus usage-based charges, so total cost depends on factors like catalog size, annual API call volume, and marketing event or message volume.
Publicly cited reference points include an Engagement starter tier around 19,020 dollars per year through the Shopify App Store for smaller merchants, with typical non-Shopify Engagement deployments ranging roughly from 40,000 to 250,000-plus dollars annually depending on scale.
For larger enterprises adopting the full platform across Discovery, Engagement, and Content, industry pricing estimates commonly fall in the range of 150,000 to 400,000-plus dollars per year; exact pricing requires contacting Bloomreach's sales team for a custom quote.
Bloomreach does not publish fixed pricing. Costs are based on a module fee plus usage, with an Engagement starter tier around 19,020 dollars per year through the Shopify App Store and full-platform enterprise deals often ranging from 150,000 to 400,000-plus dollars annually.
Bloomreach is used by e-commerce and retail brands for product search and merchandising, marketing automation and customer data management, and headless content management.
Discovery powers product search and merchandising, Engagement handles marketing automation and customer data as a CDP, and Content is a headless CMS for managing commerce content and pages.
Yes, Bloomreach's Loomi AI is built into every product, including Discovery, Engagement, Content, and Clarity, at no separate charge.
Bloomreach was founded in 2009 by Raj De Datta and Ashutosh Garg.
Bloomreach serves more than 850 global brands, including Albertsons, Staples, Bosch, Puma, FC Bayern Munchen, and Marks and Spencer.
Yes, Bloomreach Engagement is available through the Shopify App Store with a published starter price, while larger deployments are quoted directly by Bloomreach's sales team.
Bloomreach's public pricing pages direct prospective customers to request a quote or demo rather than offering a self-serve free trial.