Similarweb (NYSE: SMWB) is a digital intelligence platform for web traffic and market analytics. Compare pricing plans, features, pros and cons.
Similarweb is a digital intelligence and web analytics platform founded in 2007 and headquartered in Tel Aviv, Israel. The company went public on the New York Stock Exchange under the ticker SMWB in May 2021 at a valuation of approximately 1.6 billion US dollars.
With operations spanning roughly 15 global locations and an employee base estimated between 1,000 and 5,000 people, Similarweb has grown into one of the most widely cited sources for third-party website and app traffic estimates.
The platform serves over 10,000 paying customers, including marketing teams, SEO professionals, investors, and competitive intelligence analysts who use Similarweb to estimate traffic, audience behavior, and market share for websites and apps they do not own or have direct analytics access to.
Similarweb estimates traffic and engagement for websites and mobile apps, including visits, time on site, bounce rate, page views, and audience demographics, even for sites the user does not control.
The platform provides competitive benchmarking, showing how a website's traffic, channel mix, and keywords compare against direct competitors, along with market and industry-level analysis for broader trend research.
Additional modules cover keyword research, referral and backlink analysis, app intelligence for mobile app rankings and usage, and investment-grade market research used by financial analysts and investors.
Similarweb's self-service Starter plan begins around 125 US dollars per month when billed annually, or about 149 US dollars per month on monthly billing, aimed at individuals and small teams needing basic traffic and competitive data.
A self-service Professional plan runs roughly 333 US dollars per month billed annually (around 399 US dollars per month billed monthly), adding expanded historical data, keyword limits, and additional modules.
Higher tiers, including Team, Business, and Enterprise plans, are sold through Similarweb's sales team with custom quotes based on number of users, months of historical data, keyword volume, and API access; published estimates place Team plans around 14,000 US dollars per year and Business plans around 35,000 US dollars per year, while Enterprise contracts, requiring a minimum of 10 users, commonly range from the tens of thousands to well over 100,000 US dollars annually.
Yes, Similarweb trades on the New York Stock Exchange under the ticker SMWB, having gone public in May 2021 at a valuation of roughly 1.6 billion US dollars.
Similarweb was founded in 2007 and is headquartered in Tel Aviv, Israel.
Self-service plans start around 125 US dollars per month billed annually for the Starter tier, with Professional plans around 333 to 399 US dollars per month; Team, Business, and Enterprise tiers require a custom quote from sales.
Similarweb provides estimated website and app traffic, audience demographics, engagement, referral sources, and keyword data, generated from a mix of panel data, public data, and machine learning models rather than direct site analytics access.
Similarweb data is an estimate rather than exact, and accuracy tends to be higher for high-traffic websites than for smaller or niche sites with limited data signals.
Similarweb serves over 10,000 paying customers, including SEO and marketing teams, e-commerce businesses, investors, and competitive intelligence analysts.
Yes, API access is included with Similarweb's Enterprise plan for organizations that want to pull data directly into their own systems.
Similarweb has an estimated 1,000 to 5,000 employees across roughly 15 global office locations.