Snowplow collects and delivers first-party behavioral event data straight to your own data warehouse. See features, open-source vs managed BDP pricing, and…
Snowplow is a behavioral data platform, founded in 2012 and headquartered in London, United Kingdom, that focuses on capturing granular, event-level customer behavioral data and delivering it directly into a customer's own data infrastructure.
Unlike many analytics tools that process data in a closed, third-party system, Snowplow's model is built around first-party data ownership: events are validated, enriched, and streamed straight into the customer's chosen cloud data warehouse or lake, such as Snowflake, BigQuery, Databricks, or Redshift.
Snowplow should not be confused with Snowflake, a separate and unrelated cloud data warehouse company; Snowplow is a data collection and pipeline layer that frequently sends its output into warehouses like Snowflake, rather than being a warehouse itself.
Snowplow captures behavioral events in real time across web, mobile, and server-side sources, applying schema validation so that only well-formed, structured event data reaches downstream systems.
An enrichment pipeline can append additional context to raw events, such as geolocation or device information, before delivering fully modeled, AI-ready data directly into a customer's own warehouse.
The platform is available as an open-source Community Edition with Apache 2.0-licensed trackers and SDKs for self-hosted deployment, or as Snowplow BDP, a fully managed commercial platform with a web console, enterprise security controls, and dedicated support.
Snowplow's open-source Community Edition trackers and core enrichment components are free under the Apache 2.0 license, and the underlying self-hosted pipeline is available under the Snowplow Limited Use License Agreement (SLULA) 1.1 for a single production pipeline.
The fully managed Snowplow BDP platform uses quote-based pricing structured as an annual contract, with cost tied to monthly event volume, number of data sources and destinations, and the support or SLA tier selected, so there is no fixed public starting price.
Prospective customers can try the managed platform through a 14-day free trial with no credit card or sales call required, and Snowplow commonly offers discounts of roughly 15 to 25 percent for multi-year contract commitments.
Snowplow's open-source Community Edition trackers and core components are free under Apache 2.0, while the fully managed Snowplow BDP platform is quote-based and paid.
Community Edition is a self-hosted, open-source option you manage yourself, while Snowplow BDP is a fully managed commercial platform with a UI console, enterprise security, and support.
Snowplow delivers validated and enriched event data directly into the customer's own cloud data warehouse or lake, such as Snowflake, BigQuery, Databricks, or Redshift.
Yes, Snowplow is a data collection and pipeline layer that needs a destination data warehouse or lake to store the processed event data.
Snowplow's trackers and enrichment components are open source under Apache 2.0, while the self-hosted pipeline uses the Snowplow Limited Use License Agreement and the managed BDP platform is commercial.
Snowplow BDP is priced on a custom quote basis tied to monthly event volume, sources, destinations, and support tier, while the open-source Community Edition is free to self-host.
Yes. Snowplow captures behavioral events from web, mobile, and server-side sources.
Snowplow is a behavioral data collection and pipeline company, while Snowflake is a separate, unrelated cloud data warehouse company; Snowplow often sends its collected data into warehouses like Snowflake.