SOCi automates local search, social, reviews, and ads for multi-location brands. See pricing, features, pros, cons, and FAQs before you buy.
SOCi is a marketing platform purpose-built for multi-location and franchise brands that need to manage local search, social media, reviews, and advertising consistently across many individual locations.
Founded in 2012 and headquartered in San Diego, California, SOCi positions itself as an AI-powered digital workforce, using its proprietary Genius AI to automate marketing tasks that would otherwise require large teams of local marketers.
SOCi covers local search listing optimization, social media content calendars and publishing, review monitoring and AI-generated responses, localized paid advertising, chatbot-based customer engagement, and survey-driven lead generation, all managed from centralized dashboards with location-level customization.
The platform is designed for brand consistency at scale, letting corporate marketing teams push approved content and campaigns down to individual locations while preserving local relevance and compliance.
SOCi does not publish self-serve pricing on its website; prospective customers request a custom quote based on the number of locations, modules selected, and contract term.
Third-party buyer research puts average annual SOCi software spend around 23,000 US dollars, with larger enterprise deployments running considerably higher, reflecting its positioning toward mid-market and enterprise multi-location brands rather than single-location small businesses.
SOCi is used by multi-location and franchise brands to manage local search listings, social media, review responses, paid advertising, and customer engagement across many locations from one platform.
SOCi targets multi-location enterprises and franchises in industries like restaurants, retail, financial services, healthcare, and property management.
SOCi does not publish pricing publicly; it is sold via custom quote, with third-party research citing average annual spend around 23,000 US dollars.
SOCi was founded in 2012 by Afif Khoury, Alo Sarv, and Tony Rindsberg, and is headquartered in San Diego, California.
Yes, SOCi's Genius AI powers automated review responses, content generation, chatbots, and other 'agentic' marketing workflows across locations.
SOCi is designed and priced for multi-location and franchise brands, so single-location businesses typically find simpler, lower-cost social or reputation tools more cost effective.
Yes, SOCi monitors reviews across platforms and can generate AI-drafted, brand-appropriate responses at scale.
No, as of the most recent available information SOCi is privately held and has not completed an IPO.