An overview of Reputation.com's enterprise reputation management platform, pricing structure, and key features for multi-location businesses in 2026.
Reputation was founded in 2006 by Michael Fertik and Brian Kelley, originally as ReputationDefender, a consumer-focused online reputation service, before shifting to an enterprise B2B model around 2011. The company is now headquartered in San Ramon, California, and markets itself as an AI-native reputation management platform for multi-location businesses.
Reputation.com has raised roughly $325.3 million in funding over its history, with its most recent disclosed valuation around $730 million following a $150 million investment led by Marlin Equity Partners in January 2022. The company reports around 693 employees as of 2026.
The platform centralizes review monitoring and response, customer survey collection, social listening, and local business listing management across every location a brand operates, giving multi-location businesses a single dashboard to track reputation at scale. It increasingly includes tools focused on how a brand is represented in AI-generated search and chatbot answers, alongside traditional search-engine visibility.
Reputation.com is designed for enterprise customers with complex organizational structures, offering location-level benchmarking, competitive analysis, and role-based access so franchise or multi-brand organizations can manage reputation consistently across dozens or hundreds of locations.
Reputation.com does not publish standard tiered pricing; the platform is sold through a custom enterprise sales process, with quotes based on the number of locations and brands managed, which modules are licensed, data volume, customization needs, user seat count, and contract length.
While some third-party sources cite an entry-level price point around $80/month, most enterprise deployments — particularly for organizations with 10 or more locations — range from several thousand to upwards of $20,000 per month. There is no publicly advertised free trial; prospective customers work with the sales team to scope and price a deployment.
Reputation.com is an enterprise reputation and customer experience management platform that helps multi-location businesses monitor and manage online reviews, surveys, social listening, and search/AI visibility across all their locations.
Reputation.com does not publish standard pricing. While some sources cite an entry point around $80/month, most enterprise deployments cost from several thousand to over $20,000 per month depending on locations, modules, and contract terms.
Reputation.com was founded in 2006 by Michael Fertik and Brian Kelley, originally as ReputationDefender, before pivoting to an enterprise B2B model around 2011.
Reputation.com is headquartered in San Ramon, California.
No, Reputation.com does not offer a publicly available free trial; pricing and access are handled through a custom sales process.
Reputation.com primarily serves enterprise organizations with 10 or more locations, such as healthcare systems, automotive dealership groups, restaurant chains, and retail networks.
Yes, the platform has expanded to help brands monitor and improve how they appear in AI-generated search and chatbot answers, in addition to traditional search engine results.
Reputation.com has raised approximately $325.3 million in total funding, with a $150 million investment from Marlin Equity Partners in January 2022 valuing the company at roughly $730 million.