SocialPilot is a social media scheduling and management tool built for agencies and small teams. Compare pricing, features, pros, cons, and FAQs.
Category
Social Media
Pricing
subscription, from $30/month
Verified
Not yet
Last updated
July 19, 2026
Founded
2014
Headquarters
Ahmedabad, India
Web AppiOSFree TrialAndroidAI
What Is SocialPilot
SocialPilot is a social media management platform founded in 2014 by Jimit Bagadiya and Tejas Mehta, built primarily for small businesses, growing marketing teams, and agencies managing multiple client accounts.
The company operates out of Ahmedabad, India, with a US registered office in Delaware, and reports serving over 13,500 customers worldwide. SocialPilot was acquired by Group One in 2025.
Key Features
SocialPilot supports bulk scheduling and publishing across major networks including Facebook, Instagram, X, LinkedIn, Pinterest, Google Business Profile, and TikTok, along with a unified social inbox to manage comments and messages from one place.
Agency-focused features include white-label client reports, client approval workflows, team collaboration with role-based permissions, and AI content generation credits that scale with plan tier.
Pricing
SocialPilot offers five tiers: Essentials at 30 US dollars per month for one user and 7 social accounts, Standard at 50 US dollars per month adding the social inbox and team collaboration, Premium at 100 US dollars per month for growing agencies with white-label reports, and Ultimate at 200 US dollars per month with unlimited users and advanced white labeling.
A custom-quoted Enterprise plan adds single sign-on and API access for large-scale operations. Annual billing saves about 15 percent compared to monthly pricing, and every plan includes a 14-day free trial with no credit card required.
Key Features
Bulk post scheduling — Schedules large batches of posts across multiple social accounts and networks at once.
Unified social inbox — Manages comments, messages, and mentions from multiple platforms in a single inbox.
White-label client reports — Generates branded analytics reports for agencies to share with clients.
Team collaboration and approvals — Supports multi-user workflows with content approval before publishing.
AI content assistance — Provides AI-generated post copy and content ideas using plan-based credit limits.
Content library and curation — Stores reusable content assets and curated content sources for scheduling.
Analytics dashboards — Tracks performance metrics across connected social profiles and campaigns.
Browser extension for content discovery — Lets users capture and schedule content directly from the web via a browser extension.
Pros & Cons
Pros
Competitively priced compared to many larger social media management platforms
Strong agency features like white-label reporting and client approval workflows
Broad platform support including Google Business Profile and TikTok
14-day free trial with no credit card required across all plans
Unified social inbox consolidates engagement across networks
Cons
Lower tiers limit the number of connected social accounts and users
AI credits are capped by plan and can run out on lower tiers
Enterprise features like SSO require custom-quoted pricing
Interface and analytics depth may feel less advanced than premium enterprise tools
Recent acquisition by Group One introduces some uncertainty around product roadmap
Pricing
Essentials $30/month ($25.50/month billed yearly) monthly or yearly
Standard $50/month ($42.50/month billed yearly) monthly or yearly
Premium $100/month ($85/month billed yearly) monthly or yearly
Ultimate $200/month ($170/month billed yearly) monthly or yearly
Enterprise Custom annual contract
Frequently Asked Questions
What is SocialPilot used for
SocialPilot is used to schedule, publish, and analyze social media content across multiple platforms, with tools built for agencies managing several client accounts.
How much does SocialPilot cost
SocialPilot plans range from 30 US dollars per month for Essentials up to 200 US dollars per month for Ultimate, with a custom-quoted Enterprise tier for larger operations.
Does SocialPilot have a free trial
Yes, all SocialPilot paid plans include a 14-day free trial with no credit card required.
Is SocialPilot good for agencies
Yes, SocialPilot includes white-label client reporting, approval workflows, and multi-account management aimed at agencies.
When was SocialPilot founded
SocialPilot was founded in 2014 by Jimit Bagadiya and Tejas Mehta.
Which social networks does SocialPilot support
SocialPilot supports Facebook, Instagram, X, LinkedIn, Pinterest, Google Business Profile, TikTok, and other major networks.
Was SocialPilot acquired
Yes, SocialPilot was acquired by Group One in 2025.
Does SocialPilot offer a social inbox
Yes, the Standard plan and above include a unified social inbox for managing comments and messages across platforms.