ASUS is a Taiwan-based hardware maker known for motherboards, laptops, ROG gaming gear, monitors and routers. See its history, product lines and scale for 2026.
ASUS (ASUSTeK Computer Inc) is a Taiwanese multinational hardware manufacturer founded in Taipei in 1989 by four former Acer engineers. What began as a motherboard maker has grown into one of the largest PC hardware companies in the world, with a product portfolio spanning laptops, desktops, components, displays, networking gear, and gaming hardware.
The company is headquartered in the Beitou District of Taipei, Taiwan, and is publicly traded on the Taiwan Stock Exchange. It employs tens of thousands of people globally and generates tens of billions of dollars in annual revenue.
In a software and technology directory context, ASUS is most relevant as the hardware layer underneath much of the PC and gaming ecosystem, manufacturing the machines, motherboards, and peripherals that run consumer and professional software.
ASUS's core business remains motherboards, spanning entry-level boards to high-end enthusiast and workstation chipsets, which power both prebuilt systems and custom PC builds worldwide.
Its laptop lineup includes the ZenBook series for premium thin-and-light laptops, the VivoBook series for mainstream consumers, and the ProArt line aimed at creative professionals, alongside the Eee PC, which helped popularize affordable netbooks starting in 2007.
Republic of Gamers, or ROG, launched in 2006, is ASUS's dedicated gaming sub-brand covering gaming laptops, desktops, motherboards, graphics cards, monitors, peripherals, and handheld gaming devices, and has become one of the most recognized names in PC gaming hardware.
Beyond computers, ASUS also produces monitors and displays, WiFi routers and mesh networking systems, graphics cards, and other components, making it a broad hardware ecosystem provider rather than a single-product company.
ASUS does not have a single price point or subscription model. Pricing varies enormously by product category and configuration, from budget routers and entry-level motherboards costing well under a hundred dollars to flagship ROG gaming laptops and workstation hardware that can run several thousand dollars.
Products are sold through retail partners, ASUS's own online store, and system integrators, with regional pricing that varies by market.
ASUS is headquartered in the Beitou District of Taipei, Taiwan.
ASUS was founded in 1989 in Taipei by four engineers who had previously worked at Acer.
Republic of Gamers (ROG) is ASUS's gaming hardware sub-brand, launched in 2006, covering gaming laptops, desktops, components, and peripherals.
No. ASUS makes a broad range of hardware including motherboards, desktops, laptops, monitors, graphics cards, routers, and gaming peripherals.
Pricing varies widely by product category, from budget routers and motherboards to flagship ROG gaming laptops costing several thousand dollars.
Yes, ASUS is publicly traded on the Taiwan Stock Exchange.
ASUS holds a stake in ASRock, another motherboard and hardware manufacturer that originated as an ASUS spin-off.