Clay is an AI-powered prospecting platform combining 100+ data providers and AI agents in a spreadsheet interface for enrichment and outbound sales.
Clay is a go-to-market data and automation platform founded in 2017 by Kareem Amin and Nicolae Rusan, with Varun Anand joining as a co-founder in 2021, and headquartered in New York City. It has evolved from a general-purpose data workflow tool into a platform purpose-built for sales, marketing, and RevOps teams doing prospecting and enrichment.
The product centers on a spreadsheet-like table interface, where each row is a record (person, company, or account) and each column runs a data or automation step, letting non-technical users build complex, multi-source enrichment workflows without writing code.
Clay connects to more than 100 third-party data providers covering firmographic, technographic, contact, and intent/signal data, letting users combine multiple sources per record instead of relying on a single vendor.
Claygent, Clay's AI research agent, can browse the web and extract specific pieces of information into a table column, effectively automating manual research tasks that would otherwise require a human to look things up individually.
Beyond enrichment, Clay supports action steps such as CRM syncing, email campaign integrations, webhook automation, and pushing audiences directly to ad platforms, making it a workflow tool rather than a pure data provider.
Clay uses a freemium, credit-based pricing model. The Free plan includes 500 actions and 100 data credits per month with unlimited seats, while paid plans (Launch, Growth, and Enterprise) scale up action and data-credit allowances alongside additional features like CRM auto-sync and ad-audience pushes.
Paid plans start around $149-185/month for Launch and roughly $446-495/month for Growth, depending on billing term and credit volume, with Enterprise pricing custom-quoted for large-scale usage.
Clay offers a Free plan with 500 actions and 100 data credits per month and unlimited seats, suitable for evaluating the platform before upgrading to a paid plan.
Claygent is Clay's AI research agent that can browse the web and extract specific information into a table column, automating manual research tasks.
Clay uses a credit-based model combining 'actions' (workflow steps) and 'data credits' (enrichment lookups), with monthly allowances that scale up across the Free, Launch, Growth, and Enterprise plans.
No, Clay is designed as a no-code, spreadsheet-style tool where workflows are built by chaining together enrichment columns, formulas, and integrations.
Clay is built for go-to-market, sales development, and revenue operations teams that need to combine data sources and automate outbound prospecting and personalization.
Clay was founded in 2017 by Kareem Amin and Nicolae Rusan, with Varun Anand joining as a co-founder in 2021, and is headquartered in New York City.