écentic simulates how AI shopping agents rank your products versus competitors and auto-optimizes listings. See its features and pricing plans here.
Category
Marketing
Pricing
Freemium, from Free
Verified
Not yet
Last updated
July 18, 2026
Web AppAPIAIFreemium
Overview
écentic is an AI ecommerce optimization platform that simulates how AI shopping agents such as ChatGPT, Claude, Gemini, and Perplexity evaluate and rank products, then diagnoses why a listing loses to competitors and rewrites it to improve its odds of being selected.
It connects primarily to Shopify (also supporting WooCommerce) and runs products through multiple large language models simultaneously to produce a per-model breakdown of win rates and attribute gaps.
Key Features
Core capabilities include multi-model AI agent simulation, automated rewriting of product titles, descriptions, and structured data, and competitor gap analysis broken down by AI model.
The platform also offers a UCP Playground and validator for testing compliance with the Universal Commerce Protocol, and a documented MCP API for programmatic access to agent-visibility data.
Pricing
écentic offers a free Free Scan audit to establish a baseline AI agent win rate, a mid-tier Compete plan, and a Dominate plan priced at $449 per month with continuous simulations and automated optimization.
An Enterprise tier is available for larger catalogs at custom pricing, and discounted partner deals exist for companies backed by Y Combinator and Techstars.
Key Features
Multi-model AI shopping simulation — Runs products through GPT-4, Claude, Gemini, and Perplexity simultaneously to see how each model ranks them against competitors.
Automated listing optimization — Rewrites product titles, descriptions, and structured data to improve how AI agents evaluate a listing.
Competitor gap analysis — Identifies specific attribute, pricing, or trust-signal gaps causing a product to lose to competitors in agent rankings.
Shopify and WooCommerce integration — Connects directly to a merchant's existing product catalog for ongoing analysis and optimization.
UCP Playground and validator — Lets merchants test and validate product listings against the emerging Universal Commerce Protocol.
MCP API access — Provides a documented Model Context Protocol API for programmatically querying agent-visibility data.
Per-model win-rate reporting — Breaks down how often each product is selected by AI agents versus competitors, model by model.
Pros & Cons
Pros
Free audit lets merchants baseline their AI shopping agent visibility before paying
Simulates multiple leading AI models rather than testing against just one
Automated rewriting turns diagnosis directly into optimized listing content
Native Shopify App Store presence simplifies setup for existing merchants
Cons
Company founding details, headquarters, and funding are not publicly disclosed
Mid-tier Compete plan pricing is not publicly published
Focused primarily on Shopify and WooCommerce, limiting fit for other platforms
AI shopping agent behavior can change as underlying models are updated, requiring ongoing re-optimization
Pricing
Free Scan $0 One-time audit
Compete Contact for pricing Monthly
Dominate $449/month Monthly
Enterprise Custom Custom
Frequently Asked Questions
What does écentic do?
écentic simulates how AI shopping agents like ChatGPT, Claude, Gemini, and Perplexity evaluate products, diagnoses why listings lose to competitors, and automatically rewrites content to improve agent selection rates.
Is there a free version of écentic?
Yes, écentic offers a Free Scan that provides a baseline audit of a merchant's current AI shopping agent win rate at no cost.
How much does écentic cost?
The Dominate plan is priced at $449 per month; the Compete tier's price is not publicly disclosed, and Enterprise pricing is custom.
Which ecommerce platforms does écentic support?
écentic integrates natively with Shopify through the Shopify App Store and also supports WooCommerce.
What is the Universal Commerce Protocol (UCP)?
UCP is an emerging protocol for structuring product data so AI shopping agents can evaluate it consistently; écentic provides a Playground and validator to test listings against it.
Who is écentic built for?
It is built for ecommerce merchants and brand teams, particularly on Shopify and WooCommerce, who want to improve visibility and win rate when AI agents make purchasing decisions.