Folk is a lightweight CRM for small teams with an AI-powered LinkedIn extension. Compare Folk's features, exact pricing tiers, pros, cons, and alternatives.
Category
CRM
Pricing
Subscription, from $24/month per member (billed annually)
Verified
Not yet
Last updated
July 18, 2026
Founded
2020
Headquarters
Paris, France
Web AppiOSFree TrialAndroidAPIAIFreemium
Overview
Folk is a relationship-focused CRM founded in Paris in 2020 by Thibaud Elziere, Jean-Yves Poilleux, and Simo Lemhandez within the eFounders (now Hexa) startup studio. It raised a EUR 2.8 million seed round led by Accel in September 2021.
The product organizes contacts and companies in flexible, spreadsheet-style Tables rather than rigid CRM records, and is built around folkX, a browser extension for one-click contact capture and AI-driven enrichment from LinkedIn, Gmail, and other web sources.
Key Features
Folk includes pipeline management, email campaigns and sequences, AI-generated Magic Fields, native email/calendar/WhatsApp sync, and access to more than 5,000 integrations through connectors like Zapier and Make.
Higher tiers add custom objects and deals, workspace roles, dashboards, and API access, positioning Folk as flexible enough to support sales, recruiting, fundraising, and partnership workflows from one shared workspace.
Pricing
Folk uses per-seat subscription pricing with three tiers: Standard at $30/month ($24/month billed annually), Premium at $60/month ($48/month billed annually), and Enterprise at $100/month ($80/month billed annually), all priced per member.
There is no perpetual free plan, but Folk offers a 14-day free trial with no credit card required, and the trial defaults to Premium-level features regardless of the plan a user intends to purchase.
Key Features
folkX browser extension — A Chrome extension that adds contacts to a Folk workspace with one click directly from LinkedIn, Gmail, Crunchbase, X, and dozens of other sites.
AI-powered contact enrichment — Automatically fills in missing fields like email, phone, job title, company, and industry using AI-driven third-party data providers.
Spreadsheet-style Tables — Contacts and companies are shown in flexible, filterable, sortable Tables instead of rigid CRM record forms, making the data model adaptable to different workflows.
Pipeline and deal management — Sales pipelines, deals, and custom objects can be layered on top of the core Tables to track opportunities through defined stages.
Email sequences and campaigns — Built-in tools for sending email campaigns and multi-step follow-up sequences directly from the CRM.
Magic Fields — AI-generated custom fields that automatically populate based on other data in a contact or company record.
Native communication sync — Automatic sync with email, calendar, and WhatsApp so interaction history is captured without manual logging.
5,000+ integrations — Connects to thousands of third-party tools via native integrations and automation platforms like Zapier and Make.
Pros & Cons
Pros
Fast setup and modern, spreadsheet-like interface that is easier to learn than traditional enterprise CRMs
folkX extension makes capturing and enriching LinkedIn contacts significantly faster than manual data entry
Flexible Table-based data model adapts to sales, recruiting, fundraising, and partnership use cases without heavy customization
Strong AI enrichment and Magic Fields reduce manual research work
Backed by a credible investor (Accel) and the eFounders/Hexa startup studio track record
Cons
No perpetual free plan, only a 14-day trial, unlike some competitors such as HubSpot
Per-seat pricing means costs scale directly with team size, which can get expensive for larger teams
API access, dashboards, and custom objects are gated behind the Premium tier and above
Less mature enterprise sales and marketing automation depth compared to HubSpot or Salesforce
Enrichment and AI field usage are capped by monthly credit limits that vary by plan
Pricing
Standard $30/member/month ($24/member/month billed annually) Monthly or Annual
Premium $60/member/month ($48/member/month billed annually) Monthly or Annual
Enterprise $100/member/month ($80/member/month billed annually) Monthly or Annual
Frequently Asked Questions
How much does Folk CRM cost?
Folk has three per-seat plans: Standard at $30/month ($24/month billed annually), Premium at $60/month ($48/month billed annually), and Enterprise at $100/month ($80/month billed annually), all priced per member per month.
Does Folk have a free plan?
No, Folk does not offer a perpetual free plan. It offers a 14-day free trial that requires no credit card and defaults to Premium-level features during the trial.
Who founded Folk and when?
Folk was founded in 2020 in Paris by Thibaud Elziere, Jean-Yves Poilleux, and Simo Lemhandez within the eFounders startup studio (now called Hexa), and raised a EUR 2.8 million seed round led by Accel in September 2021.
What is folkX?
folkX is Folk's Chrome browser extension that lets users add contacts to their CRM with one click directly from LinkedIn, Gmail, Crunchbase, X, and other websites, with AI enrichment automatically filling in missing contact details.
How does Folk compare to HubSpot?
HubSpot has a more generous free plan and deeper enterprise sales and marketing automation, while Folk offers a more modern, faster-to-set-up interface and stronger LinkedIn-based contact capture through folkX, making it better suited to smaller, relationship-centric teams.
Who is Folk designed for?
Folk is designed primarily for small teams of roughly 20 to 50 people managing relationships in sales, recruiting, fundraising, and partnerships, rather than large enterprise sales organizations.