IFTTT review 2026: how Applets work, smart home and app integrations, Free vs Pro vs Pro+ pricing, and how it compares to Zapier and Make.
IFTTT is one of the earliest and best-known no-code automation platforms, launched in December 2010 by Linden Tibbets and co-founders. The name is an acronym for If This Then That, describing its core mental model: a trigger event in one app or device sets off an action in another, without any coding required.
Originally focused on very simple one-trigger, one-action recipes, IFTTT has broadened over time to support multi-action Applets, webhooks for developer-triggered automations, and conditional filter code on paid plans, while keeping the interface approachable for non-technical users setting up smart-home and personal productivity automations.
The heart of IFTTT is the Applet, a saved automation combining a trigger service and one or more action services from IFTTT's catalog of over a thousand partners, spanning smart-home hardware, productivity apps, weather data and social platforms. Webhooks let developers fire Applets from their own code or scripts, extending IFTTT beyond its built-in partner list.
On paid tiers, filter code allows JavaScript-based conditional logic inside an Applet so actions only fire under specific circumstances, and Pro+ adds the ability to connect multiple accounts of the same service and to trigger actions in AI-related services, reflecting IFTTT's push into AI-assisted automation alongside its original smart-home roots.
IFTTT's Free plan is intentionally limited to 2 active Applets, enough to try the platform but too restrictive for most ongoing use, which nudges active users toward a paid tier. Pro, at $2.99 per month, raises the cap to 20 Applets and adds multi-action support, faster execution and webhook access, making it one of the cheapest paid automation tools on the market.
Pro+, at $8.99 per month, removes the Applet limit entirely and unlocks filter code, AI service connections and multiple connected accounts per service. Both paid tiers can be billed monthly or annually and include a 7-day free trial for new subscribers, giving users a low-risk way to evaluate the extra capacity before committing.
IFTTT stands for If This Then That, describing how its automations pair a trigger event in one service with an action in another.
IFTTT has a free plan, but it is limited to just 2 active Applets; unlocking more Applets and features requires the Pro or Pro+ paid plans.
An Applet is a saved automation on IFTTT that pairs a trigger ("this") in one service with one or more actions ("that") in another service.
Pro, at $2.99 per month, allows up to 20 Applets with multi-action support and webhooks, while Pro+, at $8.99 per month, removes the Applet limit and adds filter code, AI service connections and multiple connected accounts per service.
Yes, both Pro and Pro+ include a 7-day free trial for users who have not already used a trial.
Zapier, Make (formerly Integromat), Microsoft Power Automate, n8n and Home Assistant are commonly cited as alternatives, with IFTTT generally seen as the simplest and cheapest option for personal and smart-home automation.