Inspectlet offers session replay, heatmaps, form analytics & A/B testing to track visitor behavior. Free plan available; paid plans from $39/mo.
Inspectlet is a website analytics platform founded in 2012 by Rachit Gupta and headquartered in Cupertino, California. It focuses on visual, behavior-based analytics rather than raw traffic numbers, letting teams watch how real visitors interact with a page.
The company remains a small, independently operated business, reporting between 1 and 10 employees and roughly 3 million dollars in annual revenue as of 2024, while serving over 2,000 customer websites.
Inspectlet's core features include session replay recordings of individual visitor sessions, dynamic heatmaps showing clicks, scrolling, and mouse movement, form analytics for spotting where users abandon forms, and built-in A/B testing.
More recently the product has added AI-driven capabilities, including automated session scoring to surface the most important recordings, an 'AI Insights' summary layer, and a conversational query tool called Ask Inspectlet AI for asking questions about visitor behavior in natural language.
Inspectlet uses a freemium model. The Free plan includes 2,500 recorded sessions per month across up to 3 websites, with session replay, heatmaps, and A/B testing included at no cost.
Paid plans scale by usage and team size: Micro at 39 dollars per month for 1 user, Startup at 79 dollars per month for 3 users, Growth at 149 dollars per month for 5 users, Accelerate at 299 dollars per month, and Enterprise at 499 dollars per month and up with custom, unlimited usage. Annual billing offers a discount of up to 20 percent over monthly pricing.
Yes, Inspectlet has a free plan covering 2,500 recorded sessions per month across up to 3 websites, with paid plans starting at $39/month for more usage.
Inspectlet tracks session recordings, heatmaps (clicks, scrolling, mouse movement), form interactions, and errors encountered during visitor sessions.
Yes, Inspectlet includes AI-powered session scoring, an AI Insights summary layer, and a conversational tool called Ask Inspectlet AI.
Inspectlet was founded in 2012 by Rachit Gupta and is based in Cupertino, California, operating as a small, independently run company.
Yes, A/B testing is included as one of Inspectlet's core features alongside session replay and heatmaps.