RevenueCat is a backend platform for managing in-app purchases and subscriptions across iOS, Android, and the web. See 2026 pricing, features, pros and cons.
Category
Analytics
Pricing
Freemium / revenue-share (percentage of tracked revenue above a free threshold), with custom Enterprise pricing, from Free up to $2,500 in monthly tracked revenue, then 1% above that threshold
Verified
Not yet
Last updated
July 19, 2026
Founded
2017
Headquarters
San Francisco, California, United States
Free PlaniOSAndroidAPI
Overview
RevenueCat is a backend-as-a-service platform for in-app purchases and subscriptions, founded in 2017 by Jacob Eiting and Miguel Carranza and headquartered in San Francisco, California. It gives mobile developers a unified API for managing purchases and entitlements across iOS, Android, and the web instead of building separate integrations for Apple's StoreKit and Google Play Billing.
Backed by Y Combinator, RevenueCat has grown to power subscription infrastructure for more than 30,000 apps, with a team of roughly 150 to 170 employees as of recent reporting.
Key Features
RevenueCat's core product includes open-source SDKs, a unified subscription backend, a REST API, and pre-built MMP integrations for real-time purchase attribution across platforms.
Additional tools include A/B testing with remote configuration, a native paywall editor with templates, audience segmentation, a dashboard with more than 40 monetization metrics, and event-based lifecycle campaign triggers for retention and win-back flows.
Pricing
RevenueCat's Pro plan is free for apps with up to 2,500 dollars in monthly tracked revenue, then charges 1 percent of tracked revenue above that threshold, with no seat licenses or per-transaction fees.
An alternative Growth Tools pricing path lets teams use their own backend and pay 1 percent of MTR only on conversions driven by specific tools like the paywall editor, while a custom-priced Enterprise plan adds volume discounts, dedicated support, and custom SLAs for high-volume apps.
Key Features
Unified purchase API — Abstracts Apple StoreKit and Google Play Billing behind a single API for managing purchases and entitlements.
Cross-platform subscriber management — Tracks and manages subscriber status consistently across iOS, Android, and the web.
Native paywall editor — Build and test paywalls with templates and update them remotely without an app-store resubmission.
A/B testing and remote configuration — Run experiments on pricing, paywalls, and offers with remote config changes.
Monetization analytics dashboard — Tracks more than 40 key monetization metrics in one place.
MMP integrations — Pre-built integrations with mobile measurement partners provide real-time purchase attribution data.
Open-source SDKs — SDKs for all major platforms are open source, giving developers visibility and flexibility in their billing integration.
Lifecycle campaign triggers — Event-based triggers support automated retention and win-back campaigns tied to subscription events.
Pros & Cons
Pros
Free tier covers apps up to 2,500 dollars in monthly tracked revenue, ideal for early-stage apps
Revenue-share pricing scales with actual app revenue rather than charging flat fees regardless of usage
Saves significant engineering time by abstracting Apple and Google billing complexity
Strong monetization and analytics tooling beyond just purchase handling, including paywalls and A/B testing
Open-source SDKs and a widely adopted platform, used by more than 30,000 apps
Cons
1 percent revenue-share fee on high-revenue apps can become a meaningful cost at scale
Enterprise pricing requires a custom sales conversation for high-volume or specialized needs
Adds a third-party dependency for subscription infrastructure that is critical to app revenue
Growth Tools pricing path requires managing your own backend infrastructure
Primarily focused on mobile subscription apps, less relevant for non-subscription business models
Pricing
Pro Free up to $2,500 MTR, then 1% of tracked revenue above that usage-based (monthly)
Growth Tools 1% of MTR on conversions via specific tools usage-based (monthly)
Enterprise Custom Contract-based
Frequently Asked Questions
What does RevenueCat do?
RevenueCat is a backend-as-a-service platform that unifies in-app purchase and subscription management across iOS, Android, and the web, abstracting away Apple StoreKit and Google Play Billing complexity.
How much does RevenueCat cost?
RevenueCat's Pro plan is free for up to 2,500 dollars in monthly tracked revenue, then charges 1 percent of tracked revenue above that threshold, with custom Enterprise pricing for larger apps.
Who founded RevenueCat?
RevenueCat was founded in 2017 by Jacob Eiting and Miguel Carranza and is headquartered in San Francisco, California.
Does RevenueCat charge per transaction?
No, RevenueCat's core pricing is based on a percentage of monthly tracked revenue rather than per-transaction fees or seat licenses.
How many apps use RevenueCat?
RevenueCat reports powering subscription infrastructure for more than 30,000 apps.
Does RevenueCat support the web as well as mobile?
Yes, RevenueCat manages purchases and subscriber entitlements across iOS, Android, and the web.
What is RevenueCat's paywall editor?
It is a native tool for building and updating in-app paywalls with templates and remote configuration, without needing an app-store resubmission for changes.