Adapty.io Review, Pricing & Features

Adapty.io helps mobile apps manage subscriptions, A/B test paywalls, and track revenue analytics. See pricing, key features, pros, cons, and FAQs.

Category
CRM
Pricing
freemium, from Free until 5,000 dollars in monthly revenue, then 1 percent of monthly revenue
Verified
Not yet
Last updated
July 19, 2026
Founded
2019
Headquarters
New York City, United States

What Is Adapty.io

Adapty is a mobile app subscription management and monetization platform, founded in 2019 and headquartered in New York City. It helps developers manage in-app purchases and analyze subscription revenue without building custom backend billing infrastructure.

The company operates as a globally remote team that has grown to more than 150 employees and states its infrastructure powers over 20,000 apps, spanning iOS and Android.

Adapty's product combines subscription management SDKs, cross-platform synchronization, revenue analytics, and a no-code paywall builder into a single platform aimed at mobile growth and product teams.

Key Features

Open-source SDKs for all major mobile platforms let developers integrate subscription handling with minimal native code, while support for web payments through Stripe, Paddle, or custom integrations extends monetization beyond app stores.

Real-time revenue analytics cover metrics such as monthly recurring revenue, churn, average revenue per user, and lifetime value, giving teams visibility into subscription performance.

A no-code paywall and onboarding builder with more than 50 templates supports A/B testing and user segmentation, and AI-powered tools including predictive analytics and an AI paywall generator help teams optimize conversion faster.

Pricing

Adapty's Pro plan is free until an app crosses 5,000 dollars in monthly revenue, tracked on a rolling 30-day basis; once that threshold is crossed, Adapty charges 1 percent of that month's revenue.

An Enterprise plan offers custom pricing for larger apps, adding white-glove onboarding, a dedicated Slack channel with 24/7 support, a dedicated success manager, custom data exports and contracts, and choice of US or EU data residency, along with SOC 2 and GDPR compliance.

Optional add-ons, including Refund Saver, UA Tools, Adapty Mail, and Apple Ads Manager, are billed separately and generally follow the same free-until-threshold, then usage-based or revenue-share pricing pattern.

Key Features

Pros & Cons

Pros

  • Free until an app reaches 5,000 dollars in monthly revenue, lowering the barrier for early-stage apps
  • No-code paywall builder and A/B testing let teams iterate without shipping new app versions
  • Broad SDK and payment integration support across iOS, Android, and web payments
  • Real-time subscription analytics purpose-built for mobile monetization
  • Enterprise-grade compliance options including SOC 2 and GDPR for larger customers

Cons

  • Revenue-share pricing model means costs scale directly with app revenue rather than a flat fee
  • Several advanced capabilities are gated behind separate paid add-ons
  • Enterprise pricing is custom and not published, requiring a sales conversation
  • Best suited to apps with in-app purchase or subscription models rather than other monetization types

Pricing

Frequently Asked Questions

How much does Adapty cost

Adapty's Pro plan is free until an app reaches 5,000 dollars in monthly revenue, after which it charges 1 percent of that month's revenue. An Enterprise plan with custom pricing is available for larger apps.

What platforms does Adapty support

Adapty provides SDKs for iOS and Android, plus support for web payments through providers like Stripe and Paddle.

Can I A/B test paywalls with Adapty

Yes. Adapty includes a no-code paywall and onboarding builder with more than 50 templates that supports A/B testing and user segmentation.

When was Adapty founded

Adapty was founded in 2019 and is headquartered in New York City.

Does Adapty offer analytics for subscription revenue

Yes. Adapty tracks metrics such as monthly recurring revenue, churn, average revenue per user, and lifetime value.

Is Adapty suitable for enterprise apps

Yes. Adapty offers an Enterprise plan with custom pricing, dedicated support, data residency options, and SOC 2 and GDPR compliance.

Are there additional costs beyond the core Adapty plan

Yes. Adapty offers optional add-ons such as Refund Saver, UA Tools, Adapty Mail, and Apple Ads Manager, each billed separately with its own pricing.

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