Branch (Branch.io) is a leading mobile measurement and deep linking platform. See how it works, its pricing tiers, and how it differs from Branch Insurance or…
Branch's core product problem is deceptively simple to describe and genuinely hard to solve well: when someone clicks a marketing link meant to open an app, that link needs to take them to the exact right piece of content inside the app, whether they already have the app installed, need to install it first, are on iOS or Android, or are browsing from a desktop. A naive implementation either breaks (dead link, generic app-store redirect) or loses the context of what the user actually clicked on.
Branch's deep-linking infrastructure is built to handle this reliably across what the company describes as more than 6,000 device, browser, and platform edge cases, including deferred deep linking - remembering a user's intended destination through an app install so they land on the right screen the first time they open the app, not just the home screen. This reliability is the foundation the rest of Branch's attribution and marketing products are built on top of.
As a mobile measurement partner (MMP), Branch's second core function is tying marketing activity - paid ads, email, SMS, social, organic search - to what actually happens inside an app after a user arrives. This is the layer that lets marketing teams answer questions like which channel drove the highest-value users, not just which channel drove the most installs. Branch integrates with more than 80 partners across the ad and MarTech ecosystem, including Meta, Google, TikTok, Snap, Amplitude, and Braze, to pull this picture together.
The mobile attribution landscape has been reshaped over the past several years by privacy changes, particularly Apple's App Tracking Transparency framework and the resulting shift toward Apple's SKAdNetwork (SKAN) as a privacy-preserving measurement mechanism. Branch has built advanced SKAN modeling into its higher-tier product offering as part of adapting to this shift, alongside broader claims of privacy-safe measurement across its attribution stack.
Branch organizes its pricing around three named tiers: Basics, an entry tier with a free trial and foundational measurement and dashboard capabilities; Essentials, which adds multi-touch attribution, unlimited partner connections, and fraud detection; and Enterprise, which adds CTV/OTT attribution, LTV prediction, advanced SKAN modeling, and unlimited API access. Branch does not publish specific list prices for these tiers on its website, and third-party sources describing typical real-world costs vary considerably, so prospective buyers should treat any specific number found outside of Branch's own sales process with caution and get a direct quote.
With roughly 666 million dollars in total venture funding, a 4 billion dollar valuation from its February 2022 Series F, and backers including New Enterprise Associates, Founders Fund, Playground Global, and Pear VC, Branch is one of the largest and best-capitalized independent companies in the mobile measurement and deep-linking category, competing most directly with AppsFlyer and Adjust for enterprise mobile marketing and growth teams.
Branch, legally Branch Metrics, Inc., is a mobile measurement and deep-linking platform that routes marketing clicks into the right in-app content and attributes app outcomes to marketing channels.
No. Branch.io/Branch Metrics is an unrelated company from Branch Insurance and Branch Furniture; it is specifically the mobile attribution and deep-linking company.
Branch does not publish list prices; it offers a free trial and three named tiers (Basics, Essentials, Enterprise) that are quoted through a sales process.
A deep link routes a user from an ad, email, or message directly into specific in-app content rather than just the app's home screen; Branch specializes in making these links reliable across thousands of device and install-state scenarios.
Yes, Branch includes advanced SKAdNetwork (SKAN) modeling as part of its Enterprise tier to maintain measurement accuracy under Apple's privacy framework.
Branch was founded in April 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin.
Branch reports serving mobile measurement and deep linking for over 100,000 apps and roughly 3.5 billion users worldwide.
Basics covers foundational measurement and a limited number of partner connections; Essentials adds multi-touch attribution, unlimited partner connections, and fraud detection; Enterprise adds CTV/OTT attribution, LTV prediction, advanced SKAN modeling, and unlimited API access.