OroCRM review: open-source CRM from Oro Inc with ecommerce-native architecture. Community and Enterprise Edition pricing, features, and alternatives.
OroCRM is an open-source CRM platform built by Oro Inc, a company founded in 2012 in Los Angeles by former Magento leaders Yoav Kutner, Jary Carter, and Dima Soroka. OroCRM launched in 2014 as Oro's first product, followed in 2017 by the B2B ecommerce platform OroCommerce, both built on the shared OroPlatform framework.
Because it shares its foundation with OroCommerce, OroCRM is particularly well suited to B2B and ecommerce businesses that want customer, order, and marketing data unified across their storefront and CRM, while its open-source Community Edition gives technical teams full control over customization and hosting.
OroCRM provides a 360-degree customer view combining sales, marketing, and service data, along with a flexible workflow engine that lets companies model custom business processes rather than being locked into rigid, pre-built pipelines. Marketing segmentation and campaign tools support targeted outreach based on customer behavior and order history.
The Enterprise Edition adds role- and group-based access control (ACL), localization for multiple countries and regions, sales and marketing dashboards, case management, and PostgreSQL support for handling large datasets, and can be deployed on-premise or in Oro's own cloud.
OroCRM's Community Edition is free and open source, available for download and self-hosting by any organization, including small businesses that want a no-cost, fully customizable CRM.
The Enterprise Edition is aimed at medium and large organizations and is priced on a custom, quote-based basis; third-party estimates place typical starting costs around 116 dollars per user per month, though actual pricing depends on deployment model, user count, and required modules.
The Community Edition of OroCRM is free and open source; the Enterprise Edition is paid and quote-based.
OroCRM is made by Oro Inc, founded in 2012 in Los Angeles by former Magento leaders Yoav Kutner, Jary Carter, and Dima Soroka.
Yes, OroCRM can be deployed on-premise for self-hosting or in Oro's own cloud.
OroCRM and OroCommerce are both built on the shared OroPlatform framework, allowing unified customer, order, and marketing data across CRM and ecommerce.
OroCRM Enterprise Edition is quote-based, with third-party estimates citing roughly 116 dollars per user per month as a starting reference point.
Yes, the Community Edition source code is publicly available on GitHub under an open-source license.
OroCRM is best suited for mid-size and enterprise B2B and ecommerce companies with technical teams that want deep CRM customization.
OroCRM competes with Salesforce, HubSpot, SugarCRM, and open-source alternative SuiteCRM.