BlueCart is a B2B ecommerce platform for food and beverage distributors, combining ordering, inventory, invoicing, and buyer CRM. See features and pricing.
Category
Retail, Restaurant & POS
Pricing
Subscription
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Last updated
July 18, 2026
Founded
2014
Headquarters
Sunnyvale, California, United States
Web AppiOSAndroidAPI
Overview
BlueCart was founded in 2014 by Jag Bansal and Konstantin Zvereff and is headquartered in Sunnyvale, California. The company has raised roughly $31 million in funding and employs an estimated 51 to 200 people.
BlueCart is a B2B ecommerce and business management platform built specifically for food and beverage wholesale distribution, connecting distributors with the restaurants, cafes, and foodservice businesses that order from them.
Key Features
The platform combines a digital storefront, order management dashboard, inventory tracking, invoicing, and buyer CRM in one system. Its Endless Aisle Marketplace connects vendors with a network the company describes as more than 48,000 transacting restaurants and foodservice buyers.
A Pricing Insights tool benchmarks product pricing against market data, and distributors can configure delivery zones by state and city, run promotions like free delivery for new customers, and choose between local delivery, nationwide shipping, or third-party logistics.
Pricing
BlueCart does not publish self-serve pricing. Prospective distributor customers are directed to book a demo with BlueCart's sales team, and pricing is understood to be quote-based, likely varying with order volume and which modules are included.
Key Features
Digital storefront — Gives distributors an online ordering interface for restaurant and foodservice buyers to browse and place orders.
Order management dashboard — Streamlines receiving, confirming, fulfilling, and tracking buyer orders in one system.
Pricing Insights — Benchmarks a distributor's product pricing against market data and flags items as Great, Good, or Fair Value.
Endless Aisle Marketplace — Connects vendors to a network described as 48,000-plus transacting restaurants and foodservice businesses.
Inventory and invoicing — Tracks stock levels and manages invoicing and payment collection alongside order processing.
Buyer CRM — Manages customer relationships, order history, and reorder patterns for foodservice buyers.
Flexible delivery zones and fulfillment — Configurable delivery areas by state and city, supporting local delivery, nationwide shipping, or third-party logistics.
Pros & Cons
Pros
Purpose-built specifically for food and beverage wholesale distribution rather than generic ecommerce
Marketplace access can generate new restaurant demand beyond a distributor's existing customer base
Combines storefront, inventory, invoicing, and CRM in one platform
Backed by $31M in funding with an established track record since 2014
Cons
No public pricing; requires booking a demo to get a quote
Built specifically for food and beverage distribution, limiting fit for other wholesale categories
Smaller company size may mean less extensive support resources than larger enterprise platforms
Feature depth for non-food wholesale verticals is not clearly documented
Frequently Asked Questions
How much does BlueCart cost?
BlueCart does not publish pricing publicly; prospective customers need to book a demo with the sales team to get a quote.
Who is BlueCart for?
BlueCart is built for food and beverage wholesale distributors, including coffee, meat, seafood, dairy, bakery, and produce suppliers, and the restaurants and foodservice businesses that buy from them.
When was BlueCart founded?
BlueCart was founded in 2014 by Jag Bansal and Konstantin Zvereff and is headquartered in Sunnyvale, California.
What is BlueCart's Endless Aisle Marketplace?
It's a network that gives BlueCart vendors access to a described base of more than 48,000 transacting restaurants and foodservice businesses for order discovery.
Does BlueCart handle inventory and invoicing?
Yes, BlueCart combines a digital storefront with order management, inventory tracking, invoicing, and a buyer CRM in one platform.