Owner.com review 2026: pricing, online ordering, website and marketing features for restaurants, plus how it compares to Toast and ChowNow.
Owner.com is a restaurant technology platform that bundles a website, online ordering, a branded mobile app, and marketing automation into one subscription, aimed at helping independent restaurants build a direct relationship with guests instead of relying on commission-based delivery marketplaces.
Co-founded by Adam Guild and Dean Bloembergen and headquartered in Palo Alto, California, the company rebranded from its original name Placepull to Owner.com in 2021 and has since raised over $180 million in venture funding, reaching a roughly $1 billion valuation.
The platform centers on an AI-optimized restaurant website designed to rank in local search, paired with a commission-free online ordering system and a branded mobile app that restaurants can offer under their own name.
Marketing tools include automated email and SMS campaigns, loyalty and rewards programs, direct catering order management, and chargeback protection, all aimed at increasing repeat direct orders rather than marketplace orders.
Owner.com offers two month-to-month plans with no long-term contract: a Flexible plan at $249 per month that adds a 5% restaurant fee per order, and a flat-rate plan at $499 per month with no additional per-order restaurant fee.
Guests are also charged a separate 5% order support fee on direct orders, which covers order fulfillment and customer service rather than being an added cost to the restaurant. Special rates are available for multi-location restaurant groups.
Owner.com offers a Flexible plan at $249/month plus a 5% fee per order, and a flat-rate plan at $499/month with no per-order restaurant fee. Both are month-to-month with no long-term contract.
The Flexible plan charges a 5% restaurant fee per order; the flat-rate $499/month plan has no per-order restaurant commission. Guests are also charged a separate 5% order support fee.
Owner.com was co-founded by Adam Guild and Dean Bloembergen in 2018, originally under the name Placepull, before rebranding to Owner.com in 2021.
No, it is an all-in-one platform that also includes a restaurant website, branded mobile app, loyalty program, and email/SMS marketing automation.
Following a $120 million Series C round in 2025, Owner.com reached a valuation of approximately $1 billion.
Toast, ChowNow, BentoBox, and Slice are commonly compared alternatives in the restaurant website, ordering, and marketing space.
No, both Owner.com plans are month-to-month with no cancellation fees, and restaurants can switch plans at any time.
Owner.com is headquartered in Palo Alto, California.