Compare keela and Propertybase on pricing, features, platforms, and ratings — Subscription (SaaS), priced by contact volume. Paid plans start around…
At a Glance
keela
Propertybase
Primary category
CRM
Real Estate, Construction & Field Service
Rating
Not documented
Not documented
Pricing model
Subscription (SaaS), priced by contact volume. Paid plans start around $134/month billed annually for up to 1,000 contacts and scale up through higher tiers as contact counts grow, with custom pricing above 10,000 contacts. All plans include unlimited forms, emails, and donations; donation processing runs at a nonprofit rate of about 2.2% + $0.30 via Stripe/PayPal. A guided demo is available.
Per-user monthly subscription with a minimum seat commitment for the Salesforce Edition; the separate Propertybase GO product uses custom, quote-based pricing.
Starting price
Not documented
From $79 per user per month (Salesforce Edition, 10-user minimum, roughly $790/month minimum)
Free plan
Not documented
Not documented
Free trial
Not documented
Not documented
Platforms
Web
Web, iOS, Android, Mobile App
Team collaboration
Not documented
Not documented
AI features
Yes
Not documented
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
keela
No individual plan breakdown documented yet.
Propertybase
Propertybase GO — Custom quote Annual or monthly (quote-based)
Propertybase Salesforce Edition — From $79/user/month (10-user minimum) Monthly, quarterly, or annual
Pros & Cons
keela
Pros
Purpose-built for nonprofits, so donation forms, tax receipts, and donor stewardship work out of the box
AI features like Smart Ask suggest optimal donation amounts and surface donors most likely to give
Automated, compliant tax receipting for IRS, CRA, and ACNC
Contact-volume pricing with unlimited forms, emails, and donations on every plan
Part of the broader Velora suite (Aplos, Raisely, Keela) for connected accounting and peer-to-peer fundraising
Cons
Entry pricing of around $134/month may be steep for very small or brand-new nonprofits
Costs rise as your contact list grows, since pricing scales by contact volume
No clearly advertised free trial; evaluation is via a guided demo
Some capabilities like Pipelines, texting, wealth screening, and Premium Care are paid add-ons
Focused solely on nonprofits, so it is not suited to for-profit sales teams
Propertybase
Pros
Deep native Salesforce integration on the Salesforce Edition appeals to brokerages already invested in the Salesforce ecosystem
Backed by Lone Wolf Technologies' broader real estate software suite, including transaction management and back-office tools
Strong IDX and MLS integration with real-time listing synchronization for lead generation
Established product with roots going back to 2010 and continued investment under Lone Wolf and Vista Equity Partners ownership
Cons
Salesforce Edition requires a 10-user minimum at 79 dollars per user per month, which can be a significant upfront cost for small teams
Complexity and Salesforce dependency mean a steeper learning curve and potentially higher implementation and administration costs
Two distinct product lines (GO and Salesforce Edition) can create confusion about which version fits a given brokerage's size and needs
Ownership changes across three companies since 2010 (original Propertybase, Boston Logic, and Lone Wolf) mean product direction has shifted more than once
Use Cases
keela
Propertybase
Enterprise brokerage CRM on Salesforce — Larger brokerages already invested in the Salesforce ecosystem use Propertybase Salesforce Edition for deep CRM customization, reporting, and workflow automation.
Lead generation and routing at scale — Brokerages use Propertybase's IDX-integrated websites and automated lead routing to capture and distribute leads to agents efficiently.
End-to-end transaction workflow — Organizations already using Lone Wolf's transaction management and back-office tools extend that workflow into CRM and marketing with Propertybase.