See how Propertybase's Salesforce-based real estate CRM works in 2026 under Lone Wolf Technologies ownership, including pricing, features, pros and cons.
Category
Real Estate, Construction & Field Service
Pricing
Per-user monthly subscription with a minimum seat commitment for the Salesforce Edition; the separate Propertybase GO product uses custom, quote-based pricing., from From $79 per user per month (Salesforce Edition, 10-user minimum, roughly $790/month minimum)
Verified
Not yet
Last updated
July 19, 2026
Founded
2010
Headquarters
Cambridge, Ontario, Canada (Lone Wolf Technologies headquarters); Propertybase originated in West Boxford, Massachusetts, United States and Munich, Germany
Web AppiOSAndroidAPITemplates
Overview
Propertybase is a real estate CRM platform originally founded in 2010 that changed ownership twice: acquired by Boston Logic in 2017, and then acquired outright by Lone Wolf Technologies, a Vista Equity Partners portfolio company, in August 2021. It is now marketed as Propertybase powered by Lone Wolf.
The product line includes two distinct offerings: Propertybase GO, a simplified CRM and website solution for brokerages and teams, and Propertybase Salesforce Edition, an enterprise-class CRM built natively on the Salesforce platform for larger, more customization-hungry organizations.
Key Features
Propertybase centers on IDX and MLS-integrated websites with real-time listing sync for lead capture, paired with automated lead routing and matching rules such as round robin, auto-assign, and click-to-claim to get new leads to the right agent quickly.
Beyond lead generation, the platform includes integrated email marketing with segmentation and drip automation, transaction management integration with Lone Wolf's back-office systems, pipeline and agent-performance reporting, and native mobile apps for iOS and Android that give agents contact management and deal pipeline visibility on the go.
Pricing
Propertybase Salesforce Edition requires a minimum of 10 user licenses at 79 dollars per user per month, which includes the underlying Force.com platform license, putting the effective minimum monthly cost at around 790 dollars for a brokerage's first 10 seats.
Propertybase GO, the simplified CRM and website product, is priced separately on a custom, quote basis rather than published per-seat pricing, and is generally positioned as the more accessible entry point for smaller brokerages and teams.
Key Features
IDX and MLS-integrated websites — Lead-capture websites with real-time MLS listing synchronization built for real estate search and browsing.
Automated lead routing — Route and assign new leads to agents automatically using round robin, auto-assign, or click-to-claim rules.
Integrated email marketing automation — Build segmented drip campaigns for nurture sequences, transaction-milestone updates, and broadcast communications.
Transaction management integration — Connects to Lone Wolf's broader transaction management and back-office software for end-to-end deal workflow.
Pipeline and performance reporting — Track pipeline status, agent performance, and campaign attribution, with full custom Salesforce dashboards on the Salesforce Edition.
Native Salesforce customization — The Salesforce Edition is built directly on the Salesforce platform, giving access to Salesforce's full customization, workflow, and reporting ecosystem.
Mobile apps for agents — iOS and Android apps provide contact management, activity logging, calendar sync, and pipeline access for agents in the field.
Pros & Cons
Pros
Deep native Salesforce integration on the Salesforce Edition appeals to brokerages already invested in the Salesforce ecosystem
Backed by Lone Wolf Technologies' broader real estate software suite, including transaction management and back-office tools
Strong IDX and MLS integration with real-time listing synchronization for lead generation
Established product with roots going back to 2010 and continued investment under Lone Wolf and Vista Equity Partners ownership
Cons
Salesforce Edition requires a 10-user minimum at 79 dollars per user per month, which can be a significant upfront cost for small teams
Complexity and Salesforce dependency mean a steeper learning curve and potentially higher implementation and administration costs
Two distinct product lines (GO and Salesforce Edition) can create confusion about which version fits a given brokerage's size and needs
Ownership changes across three companies since 2010 (original Propertybase, Boston Logic, and Lone Wolf) mean product direction has shifted more than once
Pricing
Propertybase GO Custom quote Annual or monthly (quote-based)
Propertybase Salesforce Edition From $79/user/month (10-user minimum) Monthly, quarterly, or annual
Frequently Asked Questions
Who owns Propertybase now
Propertybase is owned by Lone Wolf Technologies, a Vista Equity Partners portfolio company, which acquired Propertybase in August 2021. The product is now marketed as Propertybase powered by Lone Wolf.
How much does Propertybase cost
Propertybase Salesforce Edition starts at 79 dollars per user per month with a 10-user minimum, putting the minimum monthly cost around 790 dollars. Propertybase GO uses separate, custom quote-based pricing.
What is the difference between Propertybase GO and Propertybase Salesforce Edition
Propertybase GO is a simplified CRM and website solution for brokerages and teams, while Propertybase Salesforce Edition is a more customizable, enterprise-class CRM built natively on the Salesforce platform.
When was Propertybase founded
Propertybase was founded in 2010 and has since been acquired twice, first by Boston Logic in 2017 and then by Lone Wolf Technologies in 2021.
Does Propertybase integrate with MLS listings
Yes, Propertybase includes IDX-enabled, MLS-integrated websites with real-time listing synchronization for lead capture.
Is Propertybase good for small real estate teams
The Salesforce Edition's 10-user minimum and per-seat pricing generally make it a better fit for mid-size and larger brokerages, while smaller teams are more often directed to the simplified Propertybase GO product.
Where is Propertybase's parent company headquartered
Lone Wolf Technologies, Propertybase's parent company, is headquartered in Cambridge, Ontario, Canada, with a significant office presence in Dallas, Texas.
Does Propertybase have mobile apps
Yes, Propertybase offers iOS and Android apps that give agents contact management, activity logging, calendar sync, and pipeline access on mobile.