Compare UserTesting and retently on pricing, features, platforms, and ratings — both Surveys tools, custom vs Ecommerce Basic $99/mo, Ecommerce Pro $299/mo,…
At a Glance
UserTesting
retently
Primary category
Surveys
Surveys
Rating
Not documented
Not documented
Pricing model
custom
Ecommerce Basic $99/mo, Ecommerce Pro $299/mo, Enterprise custom-quoted; all plans include a 14-day free trial.
Starting price
Not documented
Not documented
Free plan
Not documented
Not documented
Free trial
Yes
Yes
Platforms
Web
Web
Team collaboration
Not documented
Not documented
AI features
Yes
Yes
Public API
Not documented
Yes
Pricing Compared
Starting price reflects the lowest paid tier, not the full cost for every team size or usage level.
UserTesting
Advanced — Custom custom contract
Ultimate — Custom custom contract
Ultimate+ — Custom custom contract
retently
No individual plan breakdown documented yet.
Pros & Cons
UserTesting
Pros
Large, vetted global contributor panel with fast turnaround on studies
Combines both moderated and unmoderated research in one platform
AI-assisted analysis helps synthesize findings from large volumes of video
Enterprise-grade security, compliance, and scalability
Strong brand recognition and adoption among Fortune 100 companies
Cons
Pricing is opaque and generally out of reach for small teams and solo researchers
Enterprise focus means a steeper learning curve and onboarding process
Contributor-based studies can be pricier than lightweight tools like Maze or Lookback
Some legacy UserZoom features are still being integrated post-merger
retently
Pros
Deep native integrations with ecommerce and support tools (Shopify, BigCommerce, WooCommerce, Gorgias, Zendesk, Richpanel) reduce setup friction for DTC and retail teams.
Transparent self-serve pricing for its two main plans ($99/mo and $299/mo) with a 14-day free trial and no credit card required.
AI-driven feedback classification and automated Slack/Teams alerting help teams act on detractor feedback quickly.
MCP support lets teams surface live customer feedback directly inside AI assistants like Claude and ChatGPT.
Entry-tier 'Ecommerce Basic' plan caps out at 2,500 surveys/month, 10 campaigns, and 3 seats — growing teams may need to upgrade fairly quickly.
Enterprise-tier features are gated behind a custom sales quote rather than transparent pricing.
Feature set is centered on relationship/transactional survey collection and feedback routing — teams needing broader product analytics would need a separate product.
Company background information is not published on Retently's own site and is inconsistent across third-party sources.
Use Cases
UserTesting
Pre-launch usability testing — Validate a new website or app flow with real users before shipping.
Concept and prototype validation — Get qualitative feedback on early-stage concepts and Figma prototypes.
Ongoing experience benchmarking — Track experience quality scores over time across releases.