Brella is an event platform with AI-powered attendee matchmaking, 1:1 meeting booking, and native apps for conferences, exhibitions, and hybrid events.
Category
Video Conferencing
Pricing
Custom/Quote-based
Verified
Not yet
Last updated
July 18, 2026
Founded
2016
Headquarters
Helsinki, Finland
Web AppiOSAndroidAPIAI
Overview
Brella is an event technology platform founded in 2016 and headquartered in Helsinki, Finland, focused specifically on attendee networking and matchmaking at conferences, trade shows, and exhibitions across physical, virtual, and hybrid formats.
Key Features
AI-driven, intent-based matchmaking surfaces relevant people, sessions, and exhibitors for each attendee, with built-in 1:1 meeting booking, in-app chat, and native iOS and Android apps for on-site engagement.
Organizer-facing tools include sponsor and exhibitor promotion, engagement analytics, live streaming for sessions, and attendee tracking.
Pricing
Brella uses quote-based pricing tied to attendee count and selected support services, with no published tiers or free plan; organizers book a call with sales to get a quote.
Key Features
AI-Powered Attendee Matchmaking — Intent-based matching algorithm surfaces relevant people, sessions, and exhibitors for each attendee.
1:1 Meeting Booking — Attendees can schedule and manage one-on-one meetings directly inside the app.
Native iOS & Android Event Apps — Mobile apps for browsing the agenda, messaging, and managing meetings on-site.
Sponsor & Exhibitor Promotion Tools — Tools for sponsors and exhibitors to increase visibility and measure engagement.
Live Streaming for Sessions — Supports streaming sessions for virtual and hybrid event formats.
Attendee Engagement Analytics — Reporting on attendee activity, meetings, and session engagement for organizers.
In-App Chat & Networking Feed — Direct messaging and a networking feed for attendee-to-attendee interaction.
Pros & Cons
Pros
Matchmaking and 1:1 meeting booking are purpose-built and go deeper than generic event apps
Supports physical, virtual, and hybrid event formats in one platform
Strong sponsor and exhibitor tooling for demonstrating event ROI
Native mobile apps for on-site attendee engagement
Cons
No public pricing; requires a sales call to get a quote
No free plan or self-serve signup
Pricing scales with attendee count, which can get costly for large events
Focused on B2B conference use cases, less suited to casual or small events
Frequently Asked Questions
What is Brella used for?
Brella is an event platform used to power AI-driven attendee matchmaking and 1:1 meeting booking at conferences, trade shows, and hybrid events.
How much does Brella cost?
Brella uses custom, quote-based pricing tied to attendee count; there is no published pricing list.
Does Brella support hybrid events?
Yes, Brella supports physical, virtual, and hybrid event formats, including live streaming of sessions.
Does Brella have a free plan?
No, Brella does not offer a free plan or self-serve signup.
What makes Brella's matchmaking different from other event apps?
Brella uses intent-based AI matchmaking driven by attendee-stated interests and goals, aimed at producing higher meeting-acceptance rates than generic event apps.