Swapcard Review, Pricing & Features

Swapcard is an event management platform with AI matchmaking, exhibitor tools, and hybrid event support. Plans start around $610/year per license.

Category
Video Conferencing
Pricing
subscription, from $610/year
Verified
Not yet
Last updated
July 19, 2026
Founded
2013
Headquarters
Paris, France
Web AppiOSFree TrialAndroidAI

What Is Swapcard

Swapcard is a revenue-first event management platform that helps organizers run in-person, virtual, and hybrid B2B events, conferences, and trade shows from a single system. It was founded in 2013 in Paris by Baptiste Boulard, Godefroy des Francs, and Damien Courbon to solve the fragmented systems many large B2B event organizers relied on.

The platform is headquartered in Paris, France, and, according to public company data, employs between roughly 201 and 500 people. Swapcard has reported supporting thousands of events across dozens of countries, engaging millions of attendees and exhibitors.

Key Features

Swapcard's core differentiator is AI-powered matchmaking that connects attendees and exhibitors based on shared interests and goals, supported by a branded event app for web and mobile. The platform supports in-person, virtual, and hybrid formats, including live streaming for remote attendees.

For exhibitors and sponsors, Swapcard provides lead capture and qualification tools, booth analytics, and sponsorship management, while organizers get real-time attendance and revenue reporting alongside CRM and marketing integrations.

Pricing

Swapcard uses an annual license-based pricing model tied to attendee volume rather than per-event fees. The Starter tier begins around 610 US dollars per year per license and covers up to 1,000 attendees per year, with a free trial available.

The Professional tier covers up to 10,000 attendees per year and requires a sales demo for a custom quote, while the Enterprise tier supports unlimited attendees with a full security review and custom contract terms. Optional add-ons for exhibitor services and support tiers can increase total cost, and discounted pricing is available for qualifying nonprofits.

Key Features

Pros & Cons

Pros

  • Strong AI-driven matchmaking built specifically for B2B networking events
  • Supports in-person, virtual, and hybrid event formats in one platform
  • Proven at scale across thousands of events and millions of attendees
  • Robust security and compliance certifications including SOC 2 and ISO 27001
  • Revenue-focused reporting tailored to event organizer business goals

Cons

  • Pricing for Professional and Enterprise tiers requires a sales call rather than being published
  • Annual subscription model may not suit organizers running only a single small event
  • Optional add-ons for exhibitor services and support can increase total cost
  • Platform depth can create a learning curve for organizers new to the system
  • Attendee-volume-based pricing can become costly for very large events

Pricing

Frequently Asked Questions

How much does Swapcard cost?

Swapcard's Starter tier begins around 610 US dollars per year per license for up to 1,000 attendees per year, while Professional and Enterprise tiers require a custom quote from sales.

Who founded Swapcard?

Swapcard was founded in 2013 in Paris, France, by Baptiste Boulard, Godefroy des Francs, and Damien Courbon.

Does Swapcard support hybrid events?

Yes, Swapcard supports in-person, virtual, and hybrid event formats, including live streaming for remote attendees.

Is there a free trial for Swapcard?

Yes, a free trial is available for the Starter tier.

What is included in the Starter plan?

The Starter plan covers up to 1,000 attendees per year with core platform access and compliance certifications including SOC 2, ISO 27001, and GDPR.

How does Swapcard's AI matchmaking work?

Swapcard's AI matches attendees and exhibitors based on shared interests and goals to help them find relevant connections during an event.

Does Swapcard offer nonprofit discounts?

Yes, qualifying nonprofits and NGOs may be eligible for discounted pricing through application.

What security certifications does Swapcard have?

Swapcard holds SOC 2, ISO 27001, and GDPR compliance certifications.

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