Cacheflow was a no-code CPQ and billing platform for SaaS sales teams, acquired by HubSpot in 2024. See what it did and where its technology lives now.
Cacheflow set out to modernize the quote-to-cash process for SaaS sales teams: the sequence of steps between a sales conversation and a signed, paid contract that traditionally involves manual quote assembly, back-and-forth approvals, and disconnected billing systems. Its no-code CPQ tooling let sales reps configure accurate, on-brand quotes without needing engineering or revenue-operations support for every deal.
Beyond basic quoting, the platform supported increasingly common modern SaaS pricing structures - usage-based billing, multi-year pricing ramps, and buy-now-pay-later financing - and offered a self-serve, white-labeled checkout experience designed to let buyers select terms and complete payment with minimal friction, which Cacheflow marketed as enabling deals to close in as few as eight clicks.
Cacheflow was founded in 2021 by Brian Zotter and Sarika Garg and was based in Los Altos, California. The company raised roughly 16 million dollars in total seed funding across two rounds, backed by prominent venture investors including GV (Google Ventures) and GGV Capital, positioning it as a well-capitalized early-stage player in the quote-to-cash and revenue-operations software category.
In October 2024, HubSpot acquired Cacheflow, absorbing its team and technology into HubSpot's broader Commerce Hub and Revenue Hub product lines. This is confirmed by the fact that Cacheflow's original marketing site now redirects to HubSpot's own CPQ product page, indicating the standalone Cacheflow brand and independent go-to-market have been discontinued in favor of native HubSpot offerings.
Because Cacheflow is no longer sold as an independent product, prospective buyers researching it today should understand they are effectively evaluating HubSpot's CPQ and billing capabilities, which live within HubSpot's Revenue Hub Professional and Enterprise tiers alongside the rest of HubSpot's CRM, marketing, and sales tools.
It is also worth noting, for disambiguation purposes, that this Cacheflow has no relationship to the much older 'CacheFlow, Inc.,' a web-caching appliance company from the late 1990s and early 2000s that was later renamed Blue Coat Systems; the two companies share a similar-sounding name but operated in entirely different eras and markets.
No. Cacheflow was acquired by HubSpot in October 2024, and its marketing website now redirects to HubSpot's CPQ product page, indicating it is no longer sold as a standalone product.
Cacheflow was founded in 2021 by Brian Zotter and Sarika Garg and was based in Los Altos, California.
No. This modern Cacheflow, a quote-to-cash SaaS company founded in 2021, is unrelated to the earlier 'CacheFlow, Inc.' web-caching appliance vendor from the late 1990s and early 2000s that was later renamed Blue Coat Systems; they simply share a similar name.
Cacheflow raised approximately 16 million dollars in total seed funding across two rounds, with backing from investors including GV (Google Ventures) and GGV Capital.
Cacheflow's quote-to-cash, CPQ, and billing capabilities have been integrated into HubSpot's Commerce Hub and Revenue Hub product lines, where they are offered as native HubSpot features rather than a separate product.
No. Cacheflow's original marketing site now redirects visitors to HubSpot's CPQ page, so new customers access the underlying functionality through HubSpot rather than a standalone Cacheflow signup.
CPQ, billing, and payments functionality is available within HubSpot's Revenue Hub Professional and Enterprise tiers, which require a Revenue Hub seat rather than a separate Cacheflow subscription.
HubSpot acquired Cacheflow in October 2024.