Dixa Review, Pricing & Features

Dixa is a Copenhagen-based omnichannel customer service platform with an AI agent (Mim). See Dixa's pricing tiers from €89/agent/month, features, pros and cons.

Category
Customer Support
Pricing
Subscription (per-agent/month), from €89/agent/month
Verified
Not yet
Last updated
July 18, 2026
Founded
2015
Headquarters
Copenhagen, Denmark
Web AppAPIAI

Overview

Dixa is a cloud-based customer service platform founded in 2015 in Copenhagen, Denmark, by Mads Fosselius, Krisztian Tabori, Jakob Nederby Nielsen, and Jacob Vous Petersen. The platform unifies phone, email, chat, social, and form-based support into a single customer conversation timeline rather than treating each channel as a separate ticket queue.

Dixa has raised roughly $158 to $164 million across multiple funding rounds, including a $105 million Series C led by General Atlantic in 2021, and now serves more than 1,000 ecommerce and DTC brands across 42 countries from offices in Copenhagen and London.

Key Features

Dixa's core workspace combines intelligent phone routing and IVR, call recording, live chat, email, and social messaging with a built-in knowledge base and SLA tracking, plus native integrations with 35+ tools including Shopify and Klaviyo.

Mim, Dixa's AI agent, is built into the platform to autonomously handle customer inquiries, alongside optional AI Co-Pilot, quality assurance, and voice transcription add-ons for teams that want deeper AI-assisted support tooling.

Pricing

Dixa publishes three per-agent, per-month tiers: Growth at €89, Ultimate at €139, and Prime at €179, each billed monthly or annually with roughly a 20% discount for annual billing. Higher tiers unlock deeper AI intent detection, SSO, custom roles, and higher API limits.

Mim, the AI agent, is billed separately on a flat usage-based rate of roughly €0.35 per conversation, and additional add-ons such as AI Co-Pilot, quality assurance, and voice transcription are available at extra cost.

Key Features

Pros & Cons

Pros

  • True unified omnichannel conversation view, not just multi-channel ticketing
  • Native AI agent (Mim) built into the core platform rather than bolted on
  • Strong ecommerce/Shopify-focused integrations for DTC brands
  • Transparent, publicly published per-agent pricing

Cons

  • Per-agent pricing can become expensive for larger support teams
  • Advanced AI and automation features are gated to higher (Ultimate/Prime) tiers
  • Mim AI usage is billed separately per conversation, adding a variable cost
  • Smaller company and support footprint than larger competitors like Zendesk or Intercom

Pricing

Frequently Asked Questions

What is Dixa used for?

Dixa is used as a customer service and helpdesk platform that unifies phone, email, chat, social, and form-based support into one conversation view for support teams.

How much does Dixa cost?

Dixa's published plans start at €89 per agent per month (Growth), rising to €139 (Ultimate) and €179 (Prime), with roughly a 20% discount for annual billing.

What is Mim?

Mim is Dixa's native AI agent designed to autonomously resolve customer inquiries; it is billed separately at a flat usage-based rate of roughly €0.35 per conversation.

Does Dixa integrate with Shopify?

Yes. Dixa offers native integrations with Shopify, Klaviyo, and more than 35 other ecommerce and marketing tools.

Who founded Dixa?

Dixa was founded in 2015 in Copenhagen by Mads Fosselius, Krisztian Tabori, Jakob Nederby Nielsen, and Jacob Vous Petersen.

How much funding has Dixa raised?

Dixa has raised approximately $158 to $164 million across multiple rounds, including a $105 million Series C led by General Atlantic in 2021.

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