See Typeform's pricing plans, response limits, and features for building conversational forms, surveys, and quizzes.
Typeform is an online form and survey builder best known for its conversational, one-question-at-a-time interface, which presents a single question at a time in a full-screen, animated layout instead of showing an entire form at once. This design is intended to feel more like a conversation than a traditional form, and is commonly cited as improving completion rates for surveys, quizzes, and lead-generation forms.
The company was founded in 2012 by Robert Munoz and David Okuniev and is headquartered in Barcelona, Spain, with an additional office in San Francisco, California. Typeform grew from a small design studio project into one of the best-known form-building brands, expanding its product beyond simple forms into surveys, quizzes, market research tools, and lead-qualification workflows.
Typeform is used by marketing, HR, customer research, and product teams at companies of all sizes to collect structured feedback, generate and qualify leads, run employee and customer surveys, and build interactive quizzes for engagement or education. Its distinctive visual style and animation have made it a recognizable alternative to more utilitarian tools like Google Forms.
Typeform's signature feature is its conversational form format, presenting one question per screen with smooth transitions, custom themes, and rich media like images and video embedded directly into questions. Logic jumps let form creators branch respondents down different question paths based on earlier answers, enabling more personalized and relevant surveys.
The platform includes AI-powered form creation tools that can generate a full form from a short prompt, along with built-in analytics covering response rates, drop-off points, and conversion tracking to help teams understand where respondents abandon a form. Higher tiers add features like lead enrichment, which automatically appends firm and contact data to form submissions, and smart insights that summarize response trends.
Typeform integrates with tools including Salesforce, HubSpot, Google Sheets, Slack, Mailchimp, and Zapier, letting form responses flow directly into CRM, marketing, and analytics systems. Specialized capabilities include video question and answer support and multi-language forms on the Talent plan, and contacts and automations add-ons for follow-up email or SMS sequences.
Typeform uses a freemium, response-based pricing model. The free plan allows up to 10 responses per month across all forms in an account; once that limit is reached, forms switch to private mode until the next billing cycle or an upgrade. Paid plans scale by response volume and seats: Basic costs $28 per month billed annually (100 responses/month, 1 user), Plus costs $56 per month billed annually (1,000 responses/month, 3 users, custom subdomain and branding removal), and Business costs $91 per month billed annually (10,000 responses/month, 5 users, drop-off analysis, conversion tracking, priority support).
Typeform also offers specialized plans: Talent, at $119 per month billed annually, is built for recruiting use cases with video Q&A and multi-language support, while Growth Flow, at $266 per month, adds lead enrichment and CRM-focused automation for sales teams. An Enterprise plan offers custom pricing with unlimited responses and seats, SSO, and HIPAA/GDPR compliance support, and optional Contacts and Automations add-ons cost an additional $25 to $75 per month depending on volume.
Typeform is used to build online forms, surveys, quizzes, and lead-generation forms with a conversational, one-question-at-a-time interface.
Typeform has a free plan, but it is limited to 10 responses per month across all forms.
Typeform was founded in 2012 by Robert Munoz and David Okuniev in Barcelona, Spain.
Paid plans start at $28 per month billed annually for the Basic plan and scale up to $91 per month for Business, with custom Enterprise pricing above that.
Typeform focuses on a conversational, animated, one-question-at-a-time design intended to boost completion rates, while Google Forms uses a simpler, free, all-at-once layout.
Yes, Typeform includes AI-powered tools that can generate a full form from a short text prompt.
Yes, Typeform integrates with Salesforce, HubSpot, and other CRM and marketing tools.
No, Typeform, Typeface, and Typedream are separate, unrelated companies despite similar names; Typeform builds forms and surveys, Typeface is an enterprise AI content platform, and Typedream is a no-code website builder.