Wufoo is a drag-and-drop online form builder from SurveyMonkey. See pricing plans from free to 210 dollars a month, key features, and who it is best for.
Category
Forms
Pricing
freemium, from Free plan available; paid plans from $16.25/month billed annually (Starter)
Verified
Not yet
Last updated
July 19, 2026
Founded
2006
Headquarters
Tampa, Florida (parent company Momentive headquartered in San Mateo, California)
Web AppNo-CodeAPIFreemiumTemplates
What Is Wufoo
Wufoo is a web-based form builder founded in 2006 in Tampa, Florida, letting users create contact forms, surveys, registrations, and payment forms without writing code.
SurveyMonkey (Momentive) acquired Wufoo in 2011 for roughly 35 million dollars, and it continues to operate as a standalone product within Momentive's suite of survey and data-collection tools.
The platform targets small businesses, nonprofits, and teams that need dependable, no-code forms rather than a full survey research platform.
Key Features
Conditional logic supports up to 50 form rules, letting builders show or hide fields, branch to different pages, or adjust the form flow based on earlier answers.
Built-in payment integrations connect directly to Stripe, PayPal, Braintree, Authorize.Net, Chargify, USA ePay, and FreshBooks so forms can collect payments or donations without extra tooling.
Over 400 ready-made templates cover common use cases such as event registration, order forms, and feedback surveys, speeding up initial setup.
Pricing
Wufoo offers a free plan limited to 5 forms, 100 entries per month, 10 fields, and 1 user, suitable for very light use.
Paid tiers scale from Starter at 16.25 dollars per month (billed annually) up to Ultimate at 210.25 dollars per month, with each tier raising the caps on forms, monthly entries, file storage, API requests, and team seats.
Payment acceptance, higher file upload limits, and field encryption are unlocked starting on the Professional tier at 33.25 dollars per month.
Key Features
Drag-and-Drop Form Builder — Build forms visually with a range of field types without writing HTML or code.
Conditional Logic — Configure up to 50 rules to show, hide, or branch form fields and pages based on user responses.
Payment Integrations — Accept payments directly through forms via Stripe, PayPal, Braintree, Authorize.Net, and other processors.
400+ Templates — Start from pre-built templates for registrations, orders, surveys, and feedback forms.
Reporting and Analytics — Generate unlimited reports from form entries to visualize response data.
File Upload Fields — Let respondents attach files directly within a form, with storage limits scaling by plan.
Field Encryption and Password Protection — Protect sensitive form data with encryption and restrict access on higher-tier plans.
Pros & Cons
Pros
Long operating history (since 2006) and Momentive/SurveyMonkey backing provide platform stability.
Wide range of native payment processor integrations for collecting payments directly.
Generous free plan for light, low-volume use cases.
400+ templates speed up building common form types.
Cons
Free and entry-level plans cap forms, entries, and fields fairly tightly compared to some competitors.
Interface and design options are frequently described by reviewers as dated compared to newer builders.
No native AI-assisted form generation, unlike several newer entrants in the category.
Higher-volume plans (Advanced, Ultimate) get expensive relative to entry-level competitors.
Pricing
Free $0 monthly
Starter $16.25/month annual ($195/year)
Professional $33.25/month annual ($399/year)
Advanced $83.25/month annual ($999/year)
Ultimate $210.25/month annual ($2,523/year)
Frequently Asked Questions
Is Wufoo free to use?
Yes, Wufoo offers a free plan limited to 5 forms, 100 entries per month, 10 fields, and 1 user.
Who owns Wufoo?
Wufoo has been owned by SurveyMonkey, now operating as Momentive, since it acquired the company in 2011.
Can Wufoo accept online payments?
Yes, Wufoo integrates with Stripe, PayPal, Braintree, Authorize.Net, Chargify, USA ePay, and FreshBooks to collect payments directly through forms.
How much does Wufoo cost?
Paid plans range from 16.25 dollars per month (Starter, billed annually) up to 210.25 dollars per month (Ultimate), based on form, entry, and user limits.
Does Wufoo support conditional logic?
Yes, forms can use up to 50 rules to show, hide, or branch fields and pages based on earlier responses.
When was Wufoo founded?
Wufoo was founded in 2006 in Tampa, Florida by Kevin Hale, Chris Campbell, and Ryan Campbell.
How many templates does Wufoo offer?
Wufoo provides more than 400 ready-made form templates covering registrations, orders, surveys, and more.