Interakt review 2026: see how this Jio Haptik-backed WhatsApp Business API platform handles campaigns, chatbots and commerce, plus pricing and alternatives.
Interakt was founded in 2020 and is led by CEO Aakrit Vaish, operating as a product of Haptik, the conversational AI company Vaish also runs, which is majority-owned by Reliance Jio -- giving Interakt a level of financial backing that is unusual for an India-based WhatsApp API startup that has not raised its own large independent funding rounds.
The company is headquartered in Mumbai and has grown to serve more than 50,000 businesses, primarily direct-to-consumer e-commerce brands, generating an estimated 232 crore rupees (roughly 28 million US dollars) in annual revenue for the fiscal year ending March 2025 with around 200 employees.
Interakt is built on the official Meta-approved WhatsApp Business Platform API, which lets businesses send verified, compliant marketing, notification, and support messages at scale -- a capability the free consumer WhatsApp Business app does not provide -- and it has since expanded to support Instagram DM management from the same dashboard.
The platform centers on a shared team inbox where multiple support and sales agents can manage WhatsApp and Instagram conversations from one screen, paired with a no-code chatbot builder that ranges from simple linear conversation flows on lower tiers to advanced, branching automation logic on higher tiers.
E-commerce integrations with platforms like Shopify and WooCommerce allow automated cart-recovery messages, order confirmations, and shipping updates to be sent directly over WhatsApp, which is a major use case for Interakt's core D2C brand customer base, alongside broadcast campaign tools with audience segmentation for marketing messages.
More recently, Interakt has added AI-powered WhatsApp agents -- specialized bots for sales, lead qualification, and customer support -- sold as a separate add-on subscription, reflecting the broader shift toward AI-assisted conversational commerce across the WhatsApp Business API category.
Interakt's core plans run from a free Instagram-only Starter tier, through Growth at 55 dollars per month plus taxes (WhatsApp and Instagram, unlimited agents, advanced campaigns and chatbots), to Advanced at 69 dollars per month plus taxes (advanced chatbot flows, auto-assignment, webhooks), up to a custom Enterprise tier with no markup on message costs and a dedicated account manager.
A critical pricing detail for buyers is that subscription fees are separate from Meta's per-conversation WhatsApp messaging charges, which for India-based accounts range from roughly 0.13 to 0.96 rupees depending on message category; at high marketing-message volumes, these conversation fees can dwarf the monthly subscription cost, so total cost of ownership should always be modeled against expected message volume rather than the advertised plan price alone.
Interakt offers a free Starter plan limited to Instagram-only messaging with owner-only agent access; the WhatsApp Business API plans start at 55 dollars per month plus taxes on the Growth tier.
Interakt is owned by Haptik, the conversational AI company led by CEO Aakrit Vaish, which is itself majority-owned by Reliance Jio (Reliance Industries).
Yes. In addition to the monthly subscription, Meta charges per-conversation fees that vary by message category (marketing, utility, authentication, or service), which are billed separately and can add up significantly at high volumes.
Interakt is best known for helping India-based direct-to-consumer e-commerce brands run WhatsApp marketing campaigns, customer support, and order notifications through native Shopify and WooCommerce integrations.
A Sales CRM is available as a separate add-on module starting around 2,499 rupees (roughly 30 US dollars) per month for 5 sales agents, rather than being bundled into the core messaging plans.
The closest competitors are WATI, AiSensy, and Gupshup, all of which offer official WhatsApp Business API access with differing pricing, support, and automation depth.