Intuit Review, Pricing & Features

Intuit is the financial software company behind QuickBooks, TurboTax, Credit Karma, and Mailchimp, serving individuals and small businesses since 1983.

Category
Automation
Pricing
Freemium, from Free (Credit Karma); paid plans vary by product
Verified
Not yet
Last updated
July 20, 2026
Founded
1983
Headquarters
Mountain View, California, US
Web AppiOSAndroidFreemium

What Is Intuit?

Intuit is a financial software company founded in 1983 that develops a portfolio of products used by individuals, small businesses, accountants, and larger organizations to manage money, taxes, and marketing.

The company is publicly traded and headquartered in Mountain View, California, with operations in the United States, Canada, India, and other markets, and employs more than 18,000 people.

Key Features

Intuit's core small-business product, QuickBooks, covers accounting, payroll, and payments, while TurboTax handles individual and self-employed tax filing with access to live tax experts. Credit Karma provides free credit monitoring and personalized financial guidance to consumers.

Mailchimp, part of the Intuit family, delivers email, SMS, and omnichannel marketing automation, and Intuit Enterprise Suite extends the company's tools to mid-market and multi-entity organizations. Across products, Intuit has been layering in AI features, branded as AI-powered assistance, alongside its human expert services.

Intuit Pricing

Because Intuit is a corporate umbrella rather than a single product, pricing varies significantly by product. Credit Karma is free to use, while TurboTax offers a free filing tier for simple returns alongside paid tiers for more complex situations and live expert help.

QuickBooks and Mailchimp both use tiered subscription pricing based on company size and feature needs, and Intuit Enterprise Suite is typically priced for mid-market and larger organizations on a custom basis.

Key Features

Pros & Cons

Pros

  • Wide, integrated product ecosystem covering taxes, accounting, credit, and marketing
  • Long operating history and strong brand recognition since 1983
  • Free tiers available for several products (Credit Karma, TurboTax Free Edition)
  • Access to live human experts for tax and bookkeeping questions
  • Large scale enables continuous product investment and AI features

Cons

  • Pricing can escalate quickly for paid TurboTax and QuickBooks tiers with add-ons
  • Users often need multiple separate Intuit products/accounts to cover all their needs
  • Customer support quality varies by product and has drawn criticism in reviews
  • Frequent upsell prompts within products for premium tiers and expert add-ons

Frequently Asked Questions

What products does Intuit make?

Intuit makes QuickBooks, TurboTax, Credit Karma, Mailchimp, and Intuit Enterprise Suite, among other financial tools.

Is Intuit the same company as QuickBooks?

QuickBooks is a product made by Intuit, not a separate company.

Is TurboTax free?

TurboTax offers a free edition for simple tax returns; more complex returns and expert help require paid tiers.

Is Credit Karma free?

Yes, Credit Karma is free to use for consumers.

When was Intuit founded?

Intuit was founded in 1983 and is headquartered in Mountain View, California.

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