Sendy Review, Pricing & Features

See how Sendy's self-hosted, one-time-fee email newsletter software works with Amazon SES, including pricing and core features in 2026.

Category
Email Marketing
Pricing
One-time license purchase for self-hosted software, with no recurring subscription fee, from $69 one-time payment for a single-site license
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Last updated
July 19, 2026
Web AppAPISelf-Hosted

Overview

Sendy is a self-hosted email newsletter application built on PHP and MySQL or MariaDB, designed to run on standard web hosting rather than as a hosted SaaS product. Its defining feature is a one-time license fee rather than a recurring monthly subscription.

Sendy sends campaigns through Amazon SES, which allows for bulk email delivery at roughly $1 per 10,000 emails, making it especially popular with publishers and developers who send high volumes of newsletters and want to minimize ongoing sending costs.

Key Features

Core features include a drag-and-drop email builder, subscriber list management with custom fields and segments, campaign analytics covering opens, clicks, bounces, and unsubscribes, and basic autoresponder and automation workflows.

An API is available for integrating external signup forms and applications directly with Sendy's subscriber lists, and because the software is self-hosted, users retain full control and ownership over their subscriber data and sending infrastructure.

Pricing

Sendy is sold as a single-site license for a one-time payment of $69, which unlocks unlimited campaigns and subscribers on that installation with no recurring subscription fee.

Ongoing costs are limited to Amazon SES usage, priced at roughly $1 per 10,000 emails sent, plus whatever web hosting the user already pays for to run the self-hosted application.

Key Features

Pros & Cons

Pros

  • Dramatically lower sending costs than SaaS email platforms thanks to Amazon SES pricing
  • One-time license fee avoids ongoing subscription costs
  • Full control and ownership of data since the application is self-hosted
  • Lightweight PHP and MySQL stack runs on standard shared or VPS hosting
  • Unlimited subscribers, campaigns, and emails once the license is purchased

Cons

  • Requires self-hosting and basic server maintenance skills
  • Deliverability and Amazon SES reputation management is the user's own responsibility
  • Fewer built-in integrations than mainstream SaaS email service providers
  • Interface and templates are more basic than modern hosted competitors
  • Support relies on documentation and community forums rather than a dedicated support team

Pricing

Frequently Asked Questions

What is Sendy?

Sendy is a self-hosted email newsletter application that runs on your own server and sends bulk email through Amazon SES.

How much does Sendy cost?

Sendy uses a one-time license fee of $69 per site, rather than a recurring monthly subscription.

Does Sendy require Amazon SES?

Yes, Sendy is built to send campaigns through Amazon SES, which typically costs about $1 per 10,000 emails sent.

Is Sendy self-hosted?

Yes, Sendy must be installed on your own PHP and MySQL or MariaDB web server rather than being used as a hosted SaaS product.

Is Sendy good for large newsletters?

Yes, Sendy is popular with publishers and bloggers sending large newsletters because Amazon SES sending costs are much lower than typical subscription-based email platforms.

Does Sendy have an API?

Yes, Sendy provides an API for integrating external signup forms and applications with its subscriber lists.

Who maintains Sendy?

Sendy is maintained by a small independent development team; detailed public information about company size, founding date, and headquarters is not published.

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