Odoo CRM Review, Pricing & Features

Odoo CRM review 2026: visual pipeline management, predictive lead scoring, and sales forecasting built into Odoo's ERP suite. Compare pricing and alternatives.

Category
CRM
Pricing
Freemium, from Free (One App Free plan)
Verified
Not yet
Last updated
July 19, 2026
Founded
2005
Headquarters
Ramillies, Belgium
Free PlanWeb AppAndroidAPIFreemium

Overview

Odoo CRM organizes a sales team's pipeline into a visual, drag-and-drop Kanban board where opportunities move through configurable stages from first contact to closed-won, with win probability and time-in-stage tracked automatically.

Because it's built on the same database as the rest of Odoo, a closed deal in Odoo CRM can trigger a quote, sales order, and invoice automatically, connecting sales activity directly to fulfillment and accounting without manual handoffs.

Key Features

Predictive lead scoring uses a machine-learning model trained on historical CRM data to estimate each lead's probability of closing, which teams can use to prioritize follow-up or drive automated lead-assignment rules by score, territory, or round robin.

Leads are captured automatically from website forms, email aliases, live chat, and trade-show imports, while every call, email, and meeting logged against a contact builds a full activity timeline that supports pipeline and win-loss reporting.

Pricing

Odoo CRM can be used for free with unlimited users through the One App Free plan. Businesses that also want Odoo's Sales, Marketing, or Accounting apps move to the Standard plan (around $31/user/month billed annually) or Custom plan (around $47/user/month billed annually).

Pricing is per named user across whichever Odoo apps are active, so a sales team using only CRM pays nothing beyond the free tier, while teams adopting the full suite pay per seat for the whole bundle.

Key Features

Pros & Cons

Pros

  • Closed deals can automatically trigger quotes, orders, and invoices without re-entering data
  • Predictive lead scoring is built in at no extra cost
  • Free entry point for small sales teams via the One App Free plan
  • Highly customizable pipeline stages and views
  • Scales naturally into a full ERP as a business adopts more Odoo apps

Cons

  • Marketing automation depth trails CRM-specialist platforms like HubSpot
  • Third-party app marketplace and integrations are less extensive than Salesforce's ecosystem
  • Mobile CRM experience is less polished than dedicated mobile-first CRMs
  • Initial pipeline and automation setup takes configuration time
  • Full benefits require adopting other Odoo apps rather than using CRM in isolation

Pricing

Frequently Asked Questions

Is Odoo CRM free?

Yes, Odoo CRM can be used for free with unlimited users through Odoo's One App Free plan; the paid Standard and Custom plans add the rest of Odoo's apps alongside it.

Does Odoo CRM include lead scoring?

Yes, it includes predictive lead scoring, a machine-learning model trained on historical CRM data that estimates each lead's probability of converting.

Can Odoo CRM automatically create invoices from closed deals?

Yes, because CRM shares a database with Odoo's Sales and Accounting apps, a won opportunity can trigger a quote, sales order, and invoice automatically.

How does Odoo CRM capture leads?

Leads are captured automatically from website forms, dedicated email aliases, live chat conversations, and CSV imports from events or trade shows.

Is Odoo CRM good for small sales teams?

Yes, small teams can start on the free One App Free plan, though the value grows as a business connects CRM to other Odoo apps like Sales and Marketing.

How does Odoo CRM compare to Salesforce or HubSpot?

Odoo CRM offers less marketing-automation and app-marketplace depth than CRM specialists like Salesforce or HubSpot, but provides tighter native integration with quoting, invoicing, and inventory at a lower total cost.

Can I customize the sales pipeline stages?

Yes, pipeline stages, fields, and views are fully customizable to match a team's specific sales process.

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