Pabau review 2026: pricing, booking, EMR, and marketing features for clinics and med spas, plus alternatives like Fresha and Jane.
Pabau is a practice management platform purpose-built for clinics, medical spas, and aesthetics, physiotherapy, and wellness practices. It combines scheduling, electronic patient records, forms, payments, and marketing into one system rather than requiring separate tools for each function.
Founded in 2012 by William Brandham and headquartered in Bedford, England, Pabau now serves thousands of practices internationally, with particular strength in medical aesthetics and skin clinics that need structured clinical documentation alongside booking and billing.
Every Pabau plan includes the full platform: online booking, calendar management, clinical/patient records, consent and intake forms, payment processing, invoicing, marketing automation, inventory tracking, and reporting.
Optional add-ons extend the base platform further: Marketing Plus adds deeper campaign tools, Care Plus focuses on patient care workflows, and Insight Plus expands reporting and analytics.
Pabau uses a per-user, per-location pricing model that scales with team size rather than restricting features by tier. A free New Business plan is available for a single user with fewer than 50 clients, and the published Starter plan costs around GBP 50 per month for one user with up to 100 clients.
Higher tiers -- Solo, Team (2-3 users), Medium (4-5 users), Group (6-15 users), and Enterprise (16-plus users, multi-location) -- require contacting sales for pricing. Annual billing saves customers roughly 10-20% compared to monthly billing.
Pabau is practice management software for clinics, medical spas, and salons, covering online booking, patient records, payments, invoicing, and marketing in one platform.
Pabau offers a free plan for very small new practices and a published Starter plan around GBP 50 per month for one user; higher tiers scale by team size and require contacting sales for pricing.
Pabau was founded in 2012 by CEO William Brandham.
Yes, the Enterprise plan (16-plus users) includes multi-location support.
Yes, Pabau is widely used by medical aesthetics, cosmetic surgery, physiotherapy, dermatology, and general practice clinics that need structured clinical records.
Fresha, Booksy, Jane App, Practice Better, and Carepatron are commonly compared alternatives.
Pabau plans differ mainly by number of users and clients rather than by feature access, since every plan includes the full platform.
Pabau offers a free New Business plan for a single user with fewer than 50 clients, and demos are available for paid tiers.