See how Reflect's networked note-taking app works, what it costs, and whether its backlinking and encryption features fit your workflow.
Category
AI
Pricing
Flat-rate subscription (single all-inclusive plan) with a free trial, from $10/month billed annually; 14-day free trial
Verified
Not yet
Last updated
July 19, 2026
Founded
2021
Headquarters
Austin, Texas, USA
Web AppiOSFree TrialAIMac
Overview
Reflect was founded in 2021 by Alex MacCaw, previously founder of Clearbit, alongside co-founders Ocavue and Vojtech Rinik, and publicly launched in April 2022 as a fast, networked note-taking app.
The company remains a small, Austin, Texas-based team of roughly three to four people, positioning Reflect as a founder-led, privacy-focused alternative to larger note-taking platforms.
Key Features
Reflect's defining feature is automatic backlinking: linking one note to another creates a reciprocal link in both notes, forming a network of connected ideas rather than a folder hierarchy.
The app includes end-to-end encryption, daily notes, a visual graph view, AI-powered summarization and chat, and integrations with Readwise, Google Calendar, and Kindle highlights, all included in a single plan.
Pricing
Reflect uses a single, flat-rate pricing model at 10 dollars per month when billed annually, which includes every feature: AI tools, end-to-end encryption, mobile apps, and integrations.
There is no permanent free tier, but Reflect offers a 14-day free trial with full feature access before requiring a subscription.
Key Features
Automatic backlinking — Linking to another note automatically creates a reciprocal backlink, forming a connected network of ideas.
End-to-end encryption — Notes are encrypted on-device so that even Reflect's team cannot access user content.
AI-powered summarization and chat — Built-in AI tools help summarize notes and let users query their notes conversationally.
Daily notes and graph view — Daily journaling entries and a visual graph help users track and explore their thinking over time.
Cross-platform apps — Native apps are available for web, macOS, Windows, and iOS.
Fast quick capture and search — The app is optimized for minimal friction between having a thought and recording it.
Third-party integrations — Connects with Readwise, Google Calendar, and Kindle highlights to pull external content into notes.
Pros & Cons
Pros
True end-to-end encryption, unusual among mainstream note-taking apps
Automatic backlinking creates a genuinely networked note structure
Fast, minimalist interface focused on quick capture
Single flat-rate plan with no feature gating
AI features included at no extra cost
Built by an experienced founder (Clearbit) with a small, focused team
Cons
No permanently free tier, only a 14-day trial
Small team size may mean slower feature development and support response
Lacks some advanced organizational features found in tools like Notion
Mobile app support is currently limited to iOS, with no native Android app
Steeper conceptual learning curve for users unfamiliar with networked note-taking
Smaller integration ecosystem than larger competitors
Pricing
Standard Plan $10/month annual
Free Trial Free 14 days
Frequently Asked Questions
Is Reflect free?
Reflect has no permanent free tier but offers a 14-day free trial; after that it costs $10/month billed annually.
Who created Reflect?
Reflect was founded in 2021 by Alex MacCaw, previously founder of Clearbit, along with co-founders Ocavue and Vojtech Rinik.
Does Reflect encrypt notes?
Yes, Reflect uses end-to-end encryption so notes are only readable by the user, not by Reflect itself.
Does Reflect have an Android app?
Reflect currently offers an iOS app but no native Android app.
What is backlinking in Reflect?
Backlinking automatically creates a reciprocal link in a referenced note whenever you link to it from another note.
Does Reflect include AI features?
Yes, AI summarization and chat features are included in Reflect's single subscription plan.
Can I import Readwise highlights into Reflect?
Yes, Reflect integrates with Readwise as well as Google Calendar and Kindle highlights.
Where is Reflect based?
Reflect is based in Austin, Texas, with a small team of about three to four people.