SimplePractice Review, Pricing & Features

Compare SimplePractice pricing plans, EHR features, and telehealth tools for therapists and health and wellness professionals before you sign up.

Category
Healthcare & Wellness
Pricing
subscription, from $49/month (Starter plan)
Verified
Not yet
Last updated
July 19, 2026
Founded
2012
Headquarters
Santa Monica, California, United States
Web AppiOSFree TrialAndroidAI

What Is SimplePractice

SimplePractice is a practice management and EHR platform purpose-built for health and wellness professionals running their own practice, most commonly therapists, counselors, psychologists, and similar clinicians in private or group practice settings.

The company was founded in 2012 by Howard Spector in Santa Monica, California, where it remains headquartered. It grew from a solo project into a platform used by more than 225,000 practitioners across the United States.

SimplePractice has changed ownership over time: it was acquired by EngageSmart in 2021, and in January 2024 EngageSmart, along with SimplePractice, was taken private in a roughly four billion dollar acquisition by Vista Equity Partners, while continuing to operate under its own brand.

Key Features

The platform covers the core administrative workflow of a health and wellness practice: online appointment scheduling, automated reminders, a secure client portal, and customizable intake forms and progress notes tailored for clinical documentation.

SimplePractice includes HIPAA-compliant telehealth video sessions built directly into the platform, so clinicians can see clients remotely without a separate video tool, along with e-prescribing and treatment planning features on relevant plans.

Billing tools support credit card processing, superbill generation, and electronic insurance claim submission, which is a major differentiator for solo and group practices that accept insurance.

Pricing

SimplePractice's Starter plan begins at $49 per month, targeting solo practitioners who need core scheduling, documentation, and billing features.

Higher tiers add features like advanced insurance billing and more robust reporting, with the Plus plan for group practices starting at $99 per month as a base fee, plus roughly $59 per month for each additional clinician added to the account.

New users can begin a paid subscription within the first seven days of the free trial to receive a discount, commonly around 50 percent off, for their first three months.

Key Features

Pros & Cons

Pros

  • Purpose-built specifically for therapists and health and wellness professionals
  • Combines scheduling, telehealth, documentation, and billing in one platform
  • Large, established user base of over 225,000 practitioners
  • HIPAA-compliant telehealth is built in rather than requiring a separate tool
  • Free trial with a discount available for early sign-up on a paid plan

Cons

  • Pricing rises meaningfully for group practices with per-clinician fees on top of the base plan
  • Some advanced billing and insurance features are limited to higher-tier plans
  • Ownership changes (EngageSmart, then Vista Equity Partners) may raise questions for long-term customers about product direction
  • Learning curve for clinicians unfamiliar with EHR software
  • Primarily built around US insurance and compliance workflows, limiting fit for practices outside the United States

Pricing

Frequently Asked Questions

How much does SimplePractice cost

SimplePractice's Starter plan begins at $49 per month, with a Plus plan for group practices starting at $99 per month plus roughly $59 per month per additional clinician.

Who founded SimplePractice

SimplePractice was founded in 2012 by Howard Spector in Santa Monica, California, while he was training to become a Marriage and Family Therapist.

Is SimplePractice HIPAA compliant

Yes, SimplePractice includes HIPAA-compliant telehealth video sessions and secure documentation designed for health and wellness practices.

Who owns SimplePractice now

SimplePractice was acquired by EngageSmart in 2021, and in January 2024 EngageSmart was taken private by Vista Equity Partners in a deal valued at roughly four billion dollars.

Does SimplePractice support insurance billing

Yes, SimplePractice supports electronic insurance claim submission, superbill generation, and payment processing for practices that accept insurance.

Is there a free trial for SimplePractice

Yes, SimplePractice offers a free trial, and customers who start a paid plan within the first seven days can receive a discount on their first three months.

Who uses SimplePractice

SimplePractice is used by therapists, counselors, psychologists, and other health and wellness professionals running solo or group private practices, with more than 225,000 practitioners on the platform.

Does SimplePractice support group practices

Yes, the Plus plan is designed for group practices and supports multiple clinicians under one account with role-based access.

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