Swetrix Review, Pricing & Features

Swetrix is an open-source, cookieless web analytics platform. See pricing, features, pros and cons, and how it compares to Google Analytics.

Category
Analytics
Pricing
freemium (free open-source self-hosted edition plus paid cloud subscriptions), from €17/month
Verified
Not yet
Last updated
July 19, 2026
Founded
2021
Headquarters
Edinburgh, United Kingdom
Free TrialAPIOpen SourceFreemiumSelf-Hosted

What Is Swetrix

Swetrix is an open-source web and product analytics platform built as a cookieless alternative to Google Analytics. It tracks website traffic, user behavior, and application performance without relying on cookies or collecting personally identifiable information, which lets teams stay GDPR-compliant by default.

The project is dual-licensed: a free, self-hostable Community Edition released under AGPLv3, and a managed cloud service run by Swetrix that handles hosting, scaling, and support. Both versions share the same core dashboard and event-tracking engine.

Key Features

Swetrix bundles standard web analytics (pageviews, sessions, referrers, geography, device and browser breakdowns) with product-analytics capabilities normally found in separate tools. These include custom events and goals, conversion funnels, session replays with timelines, error and exception tracking, and built-in A and B testing with feature flags.

On the performance side, Swetrix captures real user Core Web Vitals so teams can see actual page load experience rather than lab data. Its tracking script is intentionally lightweight, under 5KB, and includes basic and strict bot-filtering modes to keep reported numbers accurate.

Pricing

Swetrix cloud pricing is usage-based, tied to monthly event volume, with a 14-day free trial. The Standard plan is 17 euros per month (billed yearly) for up to 10 websites and 50 million monthly events. The Plus plan is 35 euros per month for up to 100 websites plus session replays, A and B testing, and priority support. An Enterprise tier offers custom limits, on-premise installation, SAML SSO, and a dedicated account manager.

Organizations that prefer full data control can self-host the AGPLv3 Community Edition for free, at the cost of running and maintaining their own infrastructure.

Key Features

Pros & Cons

Pros

  • Open-source with a genuinely free self-hosted Community Edition
  • Combines web analytics, error tracking, and A and B testing in one product
  • Cookieless design simplifies GDPR and privacy compliance
  • Lightweight tracking script with minimal performance impact
  • Transparent, usage-based cloud pricing with a free trial

Cons

  • Cloud plan pricing scales with event volume, which can add up for high-traffic sites
  • Self-hosting requires ongoing server maintenance and updates
  • Smaller ecosystem and community than Google Analytics or Plausible
  • Session replays and A and B testing are gated behind the higher-priced Plus tier
  • Enterprise features like SSO require custom-quoted pricing

Pricing

Frequently Asked Questions

Is Swetrix free to use

The self-hosted Community Edition is free and open-source under AGPLv3. The hosted cloud version is a paid subscription starting at 17 euros per month, with a 14-day free trial.

Is Swetrix GDPR-compliant

Swetrix is designed to be cookieless and avoids collecting personally identifiable information, which helps teams meet GDPR requirements without displaying a cookie consent banner.

Can I self-host Swetrix

Yes. Swetrix publishes an open-source Community Edition under the AGPLv3 license that can be self-hosted on your own servers.

Does Swetrix replace Google Analytics

Swetrix is marketed as a privacy-focused alternative to Google Analytics, covering core traffic reporting plus additional product-analytics features like funnels and session replays.

What frameworks does Swetrix integrate with

Swetrix offers more than 30 integrations, including React, Next.js, Angular, WordPress, and Shopify.

Does Swetrix offer error tracking

Yes, error and exception tracking is included on all paid cloud plans and in the self-hosted edition.

Who founded Swetrix

Swetrix was founded by Andrii Romasiun in 2021 and now operates as Swetrix Ltd, based in Edinburgh, United Kingdom.

Does Swetrix support A and B testing

Yes, A and B testing and feature flags are built into the Plus and Enterprise plans.

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