LevelEleven Review, Pricing & Features

LevelEleven review 2026: how this sales gamification and coaching platform works, its history, features, pricing, and how it fits into Ascent Cloud today.

Category
Sales
Pricing
Subscription (custom/enterprise pricing), from Custom pricing, contact sales
Verified
Not yet
Last updated
July 18, 2026
Founded
2012
Headquarters
Detroit, Michigan, USA
Web AppFree Trial

Overview

LevelEleven began as an internal tool called Contest Builder at Detroit-based ePrize, first shown at Dreamforce in September 2011, before spinning out as its own company under founder Bob Marsh in October 2012 with a $1 million seed round led by Detroit Venture Partners.

The company raised roughly $7.5 million in total funding before being acquired in January 2022 and folded into Ascent Cloud, a sales performance management company that also owns Territory Planner and Geopointe. LevelEleven continues to operate today as one of Ascent Cloud's core product lines.

Key Features

LevelEleven layers gamification, including real-time leaderboards, contests and public recognition, directly on top of CRM activity such as Salesforce, making daily sales behaviors more visible and motivating for reps.

The platform also includes scorecards for tracking individual and team KPIs against targets, structured coaching workflows for managers, and dashboards that connect specific behaviors to quota attainment.

Pricing

LevelEleven does not publish pricing publicly. Like most enterprise sales performance software, pricing is quoted on a custom basis depending on user count, which modules are needed, and the depth of Salesforce integration required.

Prospective buyers need to request a demo and custom quote directly from Ascent Cloud's sales team.

Key Features

Pros & Cons

Pros

  • Deep, native Salesforce integration for real-time activity tracking
  • Combines gamification with structured coaching, not just leaderboards
  • Backed by Ascent Cloud's broader sales performance management suite
  • Case studies show measurable increases in sales opportunities created
  • Long operating history dating back to 2012 in the sales gamification space

Cons

  • No public pricing, requiring a sales conversation for even basic cost estimates
  • Primarily tied to Salesforce, limiting value for teams on other CRMs
  • No longer operates as a fully independent company, which may affect roadmap focus
  • Gamification approach may not suit all sales team cultures
  • Smaller footprint today compared to larger sales performance platforms like Gong or Clari

Pricing

Frequently Asked Questions

What is LevelEleven

LevelEleven is a sales gamification and performance management platform that uses leaderboards, KPI scorecards and coaching tools to motivate sales teams, typically layered on top of Salesforce.

Who owns LevelEleven now

LevelEleven was acquired in January 2022 and now operates as a product line within Ascent Cloud, alongside Ascent Cloud's Territory Planner and Geopointe products.

How much does LevelEleven cost

LevelEleven does not publish pricing; it is quoted on a custom basis through Ascent Cloud's sales team based on user count and modules needed.

Does LevelEleven require Salesforce

LevelEleven is built around deep native Salesforce integration and is primarily used by organizations running Salesforce as their CRM.

When was LevelEleven founded

LevelEleven launched as an independent company in October 2012, after starting as an internal tool called Contest Builder at ePrize in Detroit.

What companies use LevelEleven

Publicly cited customers include Rogers Communications, 3M and Snap Finance, reported through Ascent Cloud's case studies.

Comparisons

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