Setmore Review, Pricing & Features

See how Setmore's free and Pro appointment scheduling plans work, what features are included, and how it compares for booking, reminders, and payments.

Category
Scheduling
Pricing
Freemium, with a free plan for up to 4 users and paid per-user monthly plans, from Free for up to 4 users; Pro plan from $5 per user per month billed annually
Verified
Not yet
Last updated
July 19, 2026
Founded
2011
Free PlanWindowsWeb AppiOSAndroidAPIFreemiumMac

What Is Setmore

Setmore is an online appointment scheduling platform aimed at small and medium service businesses, including salons, spas, healthcare and wellness practices, consultants, tutors, and home service providers. It provides a branded online booking page that customers can use to book appointments directly, without phone calls or back-and-forth emails.

Founded in 2011, Setmore is a small, privately held company best known in the scheduling software category for offering a genuinely usable free plan rather than a stripped-down trial, which has made it a common recommendation for businesses booking their first online scheduling tool.

Key Features

Core features include staff and service management, a customizable booking page, automated email and SMS reminders, two-way calendar sync with Google and Outlook, recurring appointments, and built-in video appointments for remote consultations.

Setmore also supports payment collection through Square, Stripe, PayPal, and LawPay, mobile apps for iOS and Android, and integrations with Mailchimp, HubSpot, Zapier, and Google Analytics 4, plus an optional US-based live receptionist add-on for businesses that want human call handling alongside online booking.

Pricing

Setmore's Free plan costs nothing and supports up to 4 staff users, up to 200 monthly appointments, a branded booking page, reminders, and mobile apps, with no time limit on how long a business can stay on it.

The Pro plan starts at 5 US dollars per user per month when billed annually, or 12 dollars per user per month billed monthly, and removes the appointment cap and Setmore branding while adding SMS reminders, two-way calendar sync, recurring and video appointments, and API access. A Live Receptionist add-on is available for 99 US dollars per month for US-based businesses.

Key Features

Pros & Cons

Pros

  • Genuinely usable free plan for up to 4 users, not just a limited trial
  • Low-cost Pro plan starting at 5 dollars per user per month annually
  • Built-in video appointments and payment processing without extra software
  • Broad integration support including Zapier, Mailchimp, and HubSpot

Cons

  • Free plan is capped at 200 appointments per month and 4 users
  • Monthly (non-annual) Pro pricing is notably higher at 12 dollars per user
  • Headquarters and company ownership details are not consistently published
  • Advanced customization and reporting are more limited than larger scheduling platforms

Pricing

Frequently Asked Questions

Is Setmore really free?

Yes. Setmore's Free plan supports up to 4 users and 200 monthly appointments at no cost, with no trial time limit.

How much does Setmore Pro cost?

Setmore Pro starts at 5 US dollars per user per month when billed annually, or 12 dollars per user per month when billed monthly.

Does Setmore support online payments?

Yes, Setmore integrates with Square, Stripe, PayPal, and LawPay for accepting online and in-person payments.

Can Setmore send text message reminders?

SMS reminders are available on the Pro plan; the Free plan includes email confirmations and reminders.

Does Setmore offer video appointments?

Yes, video appointments are included as part of the Pro plan.

When was Setmore founded?

Setmore was founded in 2011.

Does Setmore have mobile apps?

Yes, Setmore offers native apps for both iOS and Android.

What is the Setmore Live Receptionist add-on?

It is an optional add-on, available for US customers at 99 US dollars per month, that provides human receptionists to answer calls and book appointments.

Comparisons

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