Respond.io unifies WhatsApp, Messenger, Instagram and more into one AI-powered inbox. Compare 2026 pricing plans, features, pros/cons and FAQs.
Category
Customer Support
Pricing
Tiered monthly or annual subscription based on users and monthly active contacts, from $79/month billed annually (Starter), or $99/month billed monthly
Verified
Not yet
Last updated
July 19, 2026
Founded
2017
Headquarters
Kuala Lumpur, Malaysia
Web AppFree TrialAPIAI
Overview
Respond.io is a business messaging platform founded in 2017 and headquartered in Kuala Lumpur, Malaysia, that unifies channels like WhatsApp, Messenger, Instagram, and Telegram into a single shared inbox for sales and support teams.
The company has raised roughly $71.3 million, including a $62.5 million Series B in June 2026, and has increasingly focused on AI Agents that automate conversation handling and lead qualification.
Key Features
The platform's core is an omnichannel inbox spanning WhatsApp Business API, Messenger, Instagram, Telegram, SMS, email, and web chat, with routing rules and team collision-avoidance to prevent duplicate replies.
AI Agents and AI Assist automate and accelerate replies, while workflow automation, broadcast messaging, and integrations with Zapier, Make, and Salesforce extend the platform for sales and marketing use cases.
Pricing
Respond.io prices plans by user seats and Monthly Active Contacts (MACs). Starter costs $79/month annually with unlimited MACs but no automation; Growth costs $159/month annually with automation and AI Agents starting at 1,000 MACs; Advanced costs $279/month annually and adds SSO and Salesforce integration.
Overage fees apply once MAC limits are exceeded on Growth and Advanced, and Meta/WhatsApp messaging costs are billed separately from the respond.io subscription. Enterprise pricing is custom.
Key Features
Unified omnichannel inbox — Manage WhatsApp, Messenger, Instagram, Telegram, SMS, email, and web chat conversations from one inbox.
AI Agents — Deploy AI-driven auto-responders and lead-qualification bots directly inside conversations.
Workflow automation builder — Build automated routing, tagging, and follow-up workflows across channels.
Broadcast and campaign messaging — Send bulk messages and campaigns to segmented contact lists.
Team collision avoidance — Prevent multiple agents from replying to the same conversation.
MAC-based contact management — Pricing and limits are based on Monthly Active Contacts messaged during a billing period.
Reporting and analytics — Dashboards for tracking response times, team performance, and conversation volume.
Integrations — Connects with Zapier, Make, Salesforce, webhooks, and a developer API.
Pros & Cons
Pros
True omnichannel unification across most major messaging apps including WhatsApp
AI Agents and AI Assist reduce manual reply workload
Flexible workflow automation for lead routing and qualification
Unlimited MACs on the Starter plan for lower-volume teams
Strong fit for WhatsApp-heavy markets like Southeast Asia, Latin America, and the Middle East
Cons
MAC-based pricing model can be confusing and lead to unexpected overage charges on higher tiers
Broadcasts, workflows, and AI Agents are locked out of the entry-level Starter plan
Meta/WhatsApp messaging fees are billed separately on top of the subscription cost
SSO and Salesforce integration require the Advanced tier
Free trial is limited to 7 days
Pricing
Starter $79/month annual ($99/month monthly) monthly or annual
Growth $159/month annual ($199/month monthly) monthly or annual
Advanced $279/month annual ($349/month monthly) monthly or annual
Enterprise Custom custom
Frequently Asked Questions
What is respond.io used for?
Respond.io is used to unify messaging channels like WhatsApp, Messenger, and Instagram into one inbox for sales and customer support teams.
How much does respond.io cost?
Plans range from $79/month (Starter) to $279/month (Advanced) billed annually, with custom Enterprise pricing above that.
What is a Monthly Active Contact (MAC)?
A MAC is a unique contact a business messages within a billing period, and it's the core usage metric respond.io's pricing is based on.
Does respond.io support WhatsApp?
Yes, respond.io integrates with the official WhatsApp Business API alongside other messaging channels.
Does respond.io have AI features?
Yes, it offers AI Agents for automated conversation handling and AI Assist to help agents draft replies.
Is there a free trial?
Yes, respond.io offers a 7-day free trial with Growth-plan features.
Does respond.io integrate with Salesforce?
Yes, Salesforce integration is available starting on the Advanced plan.
Where is respond.io based?
Respond.io is headquartered in Kuala Lumpur, Malaysia, and was founded in 2017.